南非最有价值和最强大品牌100强的2024年度报告（英）

2024 SouthAfrica100 TheannualreportonthemostvaluableandstrongestSouthAfricanbrands April2024 Contents AboutBrandFinance3 Foreword DavidHaigh,Chairman&CEO,BrandFinance4 JeremySampson,Chairman,BrandFinanceAfrica5 RankingAnalysis8 BrandValueRanking(ZARm)19 BrandGuardianshipIndex21 BrandSpotlight24 Clicks25 InterviewwithDr.MelvanRooy,HeadofMarketing,ClicksGroup StandardBank29 InterviewwithDianaSpringer,ExecutiveHead,BrandandMarketing,StandardBank Insights32 BrandBuildingthroughSponsorship:Considerationsforallbrands33 InterviewwithHugoHensley,HeadofSportsServices,BrandFinance UnlockingValue:UnderstandingShare PriceDiscountsinEquityAnalysis37 InterviewwithOliverSchmitz,ManagingDirector,BrandFinanceAfrica Methodology41 OurServices47 ©2024Allrightsreserved.BrandFinancePlc. BrandFinanceSouthAfrica1002024brandirectory.com/south-africa2 About BrandFinance Theworld'sleadingbrandvaluationconsultancy. Forbusinessenquiries,pleasecontact: RichardHaigh ManagingDirectorrd.haigh@brandfinance.com Formediaenquiries,pleasecontact: PennyErricker GlobalPressEnquiresp.erricker@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com BridgingthegapbetweenMarketingandFinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline. Quantifyingthefinancial valueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. Uniquecombinationofexpertise Ourteamshaveexperienceacrossawiderangeofdisciplines frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting. Pridingourselves ontechnicalcredibility BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard. Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstanding caninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset. DavidHaighChairman&CEO,BrandFinance Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhow itfitsintotheiroverallbusinessstrategy. Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways. First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-quality andtrustworthy. Inaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally, astrongbrandcanprovideacompanywithacompetitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions. Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentingacatalystforfurtherconversations. Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand. Thisyearwetalkofheadwinds,headwindsfortheworld,Africa,SouthAfrica,andourbrands.Some,especiallythosewhohaveexperiencedthisbefore,areabletobetterunderstandhowtonavigatetheseconditionsthanmost.Weshouldbemindfulthattheseconditionsapplytoall.Wearegoingthroughaseachangelivinginaworldinturmoil,abi-polarworld.Whetheritbeclimatechangeandtheimplicationswhichsomeseemslowtounderstand,sustainabilityandthefullimplications,multiplewars,arealignmentofnationalinterests,politicalupheavalanduncertaintyorthebreathtakingadvancesintechnologywecertainlyliveininterestingtimes.Yetthebrandvaluesoftrustandintegrityhaveneverbeenmoreimportant. JeremySampson Chairman, BrandFinanceAfrica SomeheadwindssuchasthestrengthoftheUS$arelargelyoutofourdirectcontrol,areasonmanyAfricanbrandsareseeingtheirvalueshrink.AnexampleisMTN,whiletheirbrandvaluehascontractedduetocurrencypressure(mainlyinNigeria),theyremainSouthAfrica’smostvaluablebrand.DeclinesinbrandvalueduetoexternalfactorshavenotimpactedonthestrengthofSouthAfrica’sbigbrands.ItispleasingtoseeinBrandStrengthtermsthatinbankingtheresultsarestrongwithFNBan