This literature review examines the impact and value of cultural relations in societies undergoing change. It highlights the importance of mutual trust and understanding, cultural diplomacy, and soft power in promoting stability and prosperity. The review also explores the histories and trajectories of cultural relations in Germany and the UK, examining the evolution of their foreign cultural policies and the role of the British Council in promoting cultural exchange. The study emphasizes the need for a more nuanced understanding of cultural relations, beyond simply measuring their impact on league tables or numbers, in order to evaluate their effectiveness and make informed decisions about future interventions.