The digital revolution is changing the way companies represent real-world data structures. Instead of being product or channel-centric, companies are now focusing on customer centricity. This means having a truly customer-centric view of relevant data objects, offering highly tailored products and services, and defining these services through enablers of services, regardless of their origin. Companies are also adopting a channel-agnostic mindset, valuing customer insights regardless of the channel they come from. Additionally, companies are embracing open and permeable data flows to better integrate with partners and third parties.
