The European public EV charging market is poised for disruption as charging is becoming a commodity. The market is characterized by high fragmentation and intense competition for market shares and direct customer access. Despite high relative uptake of electric cars, absolute growth is still marginal. The expected market uptake is attracting new investors, and big oil companies such as Shell and BP have been proactive in securing their shares of the market. North European countries have built up impressive charging infrastructures, and the industry agreed on a European plug standard. To stay in business, players need to innovate in several directions. Some are hesitating, while others are investing in collaborations or acquisitions to secure their future market positions.
