The 15th edition of the World Quality Report provides a comprehensive assessment of the current state of quality engineering practices around the world and across different industries. The report surveys 1,750 executives to identify the most important trends and developments in quality engineering and testing. Key recommendations include the use of business assurance, agile quality management, and automation in the QE lifecycle. The report also highlights the importance of AI in the future of QE and the role of the quality ecosystem in ensuring digital core reliability and intelligent product testing. The report covers various sectors such as automotive, consumer products, retail, energy, utilities, natural resources, financial services, healthcare, manufacturing, public sector, telco & media.