Brand Finance's 2019 edition of GIFT™ reports that intangible assets now account for 48% of overall enterprise value. As a result, boards need to adapt their agenda to capture the value their organization's intangible assets generate, with specific reference to the brands they own and manage. Accounting rules have not kept pace with the growing importance of intangible assets in the knowledge economy, leading to a lack of recognition on balance sheets. This highlights the need for boards to adapt their agenda to capture the value of intangible assets, including brands.
