The Middle East 50 report is a ranking of the most valuable brands in the region. The report is based on a global brand valuation standard (ISO 10668) and is regularly relied upon by financial professionals. The report highlights the importance of understanding brand value for marketers, finance teams, and CEOs. As the Middle East economy diversifies, businesses will need to prepare for more challenging times, including fewer subsidies, higher production costs, and increased international competition. Strong brands create high brand equity, enabling businesses to differentiate themselves in the market and increase their competitiveness.
