Brand Finance Middle East 50 is a report published annually that ranks the most valuable and strongest brands in the Middle East. The report provides insights into the sector reputation analysis and the impact of COVID-19 on the global economy. The report is available on branddirectory.com and brandfinance.com. Brand Finance is a leading independent brand valuation consultancy that bridges the gap between marketing and finance. The company offers a unique combination of expertise and is regulated by the Institute of Chartered Accountants in England and Wales.