Brand Finance Middle East 50 April 2018 is an annual report that ranks the most valuable Middle Eastern brands. The report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff, but also emphasizes the need for organizations to effectively make use of their brands as financial assets. The report argues that monitoring brand performance should be a priority, but this is often neglected, leading to poor communication and wasted resources. Brand Finance aims to bridge the gap between marketing and finance by providing financial guidance and accountability for marketing spend. The ultimate purpose of brands, according to the report, is to make money, and Brand Finance helps organizations achieve this goal.
