Brand Finance released its annual report on the most valuable and strongest Middle Eastern brands in April 2019. The report evaluated thousands of brands worldwide and helped craft the internationally recognized standard on Brand Valuation – ISO 10668. The report also highlighted the importance of geographic branding in impacting brand value, attracting customers, and influencing key stakeholders. The Brand Directory, available on the Brand Finance website, is the world's largest brand value database, featuring all Brand Finance rankings, reports, and whitepapers published since 1996. For more information, visit the Brand Finance website or attend the Brand Finance Global Forum on April 2, 2019, at the Royal Automobile Club in London.
