Turkey 100 2015

The Brand Finance Turkey 100 report for 2015 highlights the importance of companies and countries in achieving global competitiveness through their brands. Brand value is considered the most advanced concept for measuring success in this area. As companies and organizations become more aware of the importance of managing their brands for value creation, the demand for information on how to do so increases. The Brand Finance Turkey 100 report is one of these research efforts. The report has been published for six consecutive years, with the aim of contributing to the development of value and value-based thinking in Turkey. The strongest Turkish brands are considered the greatest achievement of Brand Finance Turkey. The publication of the report is a source of happiness for us, as it demonstrates the contribution of the Brand Finance Turkey 100 project to this goal. Ilguner Muhterem Brand Finance Turkey, Director Brand Finance Turkey 100, October 2015 2. Conclusion A strong brand's purpose is to attract customers, create loyalty, motivate employees? All of these answers are correct. But at least for a commercial brand, the answer is always 'make money'. The development of brands, the provision of products to the market, and the achievement of sustainable success require significant investments. However, many companies fail to measure the success of their brands and thus miss many opportunities. Therefore, it is difficult for marketeers to explain the results of their efforts to management committees and thus the value that brands provide to companies is not fully realized. This is why marketeers have to explain the results of their efforts to management committees and thus the value that brands provide to companies is not fully realized.