The Brand Finance Tech 100 report is an annual report that ranks the world's most valuable technology and IT brands. The report emphasizes the importance of a strong brand in attracting customers, building loyalty, and making money. However, many organizations fail to effectively utilize their brands, missing opportunities to monitor and make use of their financial value. Brand Finance aims to bridge the gap between marketing and finance by providing financial guidance and accountability for marketing spend. The report highlights the need for a combination of qualitative and financial measures to accurately assess brand performance and communicate the value of marketing efforts to the business.
