The report discusses the importance of strong brands in attracting customers, building loyalty, and making money. It highlights the significant investments made in brand design, launch, and promotion, and emphasizes the need for effective monitoring of brand performance. The report argues that marketing teams often struggle to communicate the value of their work, leading to skepticism from finance teams and underestimation of brand significance by boards. The report proposes that Brand Finance can bridge the gap between marketing and finance by connecting brands to the bottom line and providing financial guidance and accountability for marketing spend.
