The "Turkey100" report, published by Brand Finance Turkey in June 2016, is the ninth annual ranking of the most valuable brands in Turkey. The report is based on data from the previous year and highlights the importance of brand management for Turkish companies in increasing their global competitiveness. The "Brand Value" concept, which is considered the most modern method of measuring brand management performance, is used to evaluate the effectiveness of brand management in creating value. Companies that invest in their brands can achieve higher returns, making strategic decisions more decisive. Brand Finance Turkey is proud to contribute to this effort through its "Turkey100" study. However, companies often do not pay enough attention to measuring the financial value of their brands, which makes it difficult to evaluate the effectiveness of their marketing strategies and the expected return on investment. The report emphasizes the importance of understanding the financial value of a brand before implementing marketing strategies.
