The Brand Finance Top 100 Malaysia Brands 2015 report ranks the top 100 Malaysian brands based on their financial strength, market value, and overall brand reputation. The report emphasizes the importance of investing in brand and R&D in the technology industry, as seven of the top ten most valuable global brands are in this sector. The report also suggests steps that organizations can take to ensure an economic value-driven strategy, including accountability, credibility, and setting key performance indicators (KPIs) based on economic returns. Valuations are a useful tool for evaluating the performance of investments and monitoring long-term performance. The shift towards an intangible-driven economy has made it crucial for companies to focus on their brand and R&D investments.
