This report discusses the prevalence of ad fraud in the performance marketing industry, with a focus on bots and fraud farms. It explains how bots can be used to mimic human behavior and generate commissions, as well as how fraudsters can use non-automated methods to collaborate with real humans to generate unproductive commissions. The report also provides tips on how to detect and prevent performance fraud, including the use of automated tools and monitoring for suspicious activity. By eliminating fraud from performance marketing programs, businesses can potentially increase their budgets without having to fight with their CFO.
