Influencer marketing is a proven marketing strategy that continues to grow in popularity as traditional advertising receives less consumer attention. Influencer marketing allows brands to engage with individuals with sizable audiences and aims to positively reinforce brand messaging and drive purchase decisions. It is prevalent on social platforms such as Instagram, Facebook, TikTok, and others that have lowered the barriers to entry for acquiring large audiences. Companies can tap into expansive social networks and deliver brand messaging through these influencers, resulting in higher ROI than traditional advertising.
