The white paper "Unifying Messages, Experiences and Engagements Across Global Campaigns" discusses the challenges and opportunities of delivering localized marketing content and campaigns on a global scale. The paper highlights the importance of digital, mobile, and social media channels in connecting with consumers and delivering information at the right time and medium. However, it also notes that these channels and the constant evolution of technology are leading to heightened consumer expectations. The paper suggests that localization can change the process of content delivery for marketing by allowing organizations to quickly and efficiently develop messaging, sales materials, point of purchase displays, advertising, collateral, and direct engagement campaigns. The paper concludes that localizing to globalize is essential for marketers looking to broaden their consumer reach.
