The strategic report titled "Turning Social Feeds into Business Leads" discusses the impact of social marketing on the automotive ecosystem. The report highlights that social media is a powerful platform for understanding, engaging and influencing car buyers and owners, and that many automotive marketers are investing in social media. However, the report also notes that the industry is still in the early stages of realizing the potential of social media, and that it is not yet a mature platform within the digital marketing portfolio. The report provides evidence that social media is a fertile channel of opportunity for automotive marketers, with 38% of consumers saying they will consult social media in making their next car purchase, and 23% of car buyers using social media to communicate their purchase experience. Overall, the report suggests that social media is a valuable tool for automotive marketers, but that they must continue to experiment and invest in order to fully realize its potential.
