2017湘潭中心大融城开业推广活动方案

部分案例展示CASES 2013.07郑州万科品牌战略发布盛典2013.7 ZHENGZHOU VANKE BRAND 2013.11洛阳建业凯旋广场华彩启幕2013.11 LUOYANG TRIUMPH PLAZA 2014.9重庆华润万象城启幕2014 .9CHONGQING MIXC CURTAIN 2014.10昆明西山万达开幕2014 .10 KUNMING XISHAN WANDA PLAZA 2014.12TPARK时尚公园购物中心开业盛典2014.12 HUIZHOUTPARK FASHION PARK SHOPPING CENTER 2015/9，凯德1818开业盛典2015.9 WUHANCAPITALAND 1818 2017湘潭中心·大融城开业推广方案方案提报PROGRAMME PROPOSALTHE CENTER OF XIANGTAN CITY 公关创想PUBLIC RELATIONS 读懂人文更为城市创造人文不求改变一座城但需成为城市人文艺术的领导者时代的脉络与古今的交融大融城让湘潭从此不同To understand the humanities,more urban creation of humanities,not to change a city, but to become a city humanities and arts leaders,IMAX PARK so Xiangtan from different 上帝给予了这个世界色彩是因为上帝本是一名艺术家我们都生活在TA的调色盘里而湘潭人文书韵，笔墨渲染的城市之中或许少了些激情，少了份热情，更少了个故事... GOD GAVE THIS WORLD COLOR BECAUSE GOD WAS AN ARTIST WE ALL LIVE IN HIS PALETTEAND XIANGTAN HUMANITIES RHYME, PEN AND INK RENDERING OF THE CITYPERHAPS A LITTLE LESS PASSION, LESS A PASSION, LESS A STORY ...COLORFUL WORLD 并不是每个项目都能如此多娇，眼光独特刁钻跟得上世界的潮流变化，数得清时尚的细致微妙TA的专业不止一种姿态，更是一种玩出位的精彩FIVE CORE VALUES FROM THE BLEND, JUST LIKE THE BIG CITY OF FIVE FLORAL LOGOCOLORFUL GORGEOUS, BLEND AMONG THEM, LIKE A MASTERPIECE PICTURETHERE MUST BE VERY WONDERFUL INK, SHINING AND EYE-CATCHING.PROFESSION“文化，人文，国际，时尚，地标” 五大核心之色融汇万千缤纷大融城文化，人文，国际，时尚，地标五大核心价值融汇而成，宛若大融城五瓣花艺logo 缤纷绚烂，交融其中，犹如一幅绝世画卷必然有无比精彩的笔墨，闪耀而夺目。FIVE CORE VALUES FROM THE BLEND, JUST LIKE THE BIG CITY OF FIVE FLORAL LOGOCOLORFUL GORGEOUS, BLEND AMONG THEM, LIKE A MASTERPIECE PICTURETHERE MUST BE VERY WONDERFUL INK, SHINING AND EYE-CATCHING.FIVE CORE 一场出“色”的时尚盛荟即将强势来袭！FASHION, COLOR,IMAX PARK- EXCELLENT TASTE IS THE TREND OF THE DIRECTIO N Fashion, color, big city is about to wake up the privilege of a city youth, which is Xiangtan business pattern of heavy color, but also satisfied with the city more exciting and imagination, which is the trend toward!FASHION EVENT汇聚时尚色彩的大融城即将唤醒一座城市青春的特权，这是湘潭商业格局浓墨重彩的一笔！这更是满足于城市生活更多的精彩与想象！这，就是潮流所向！ FASHION, COLOR,IMAX PARK- EXCELLENT TASTE IS THE TREND OF THE DIRECTIO N Fashion, color, big city is about to wake up the privilege of a city youth, which is Xiangtan business pattern of heavy color, but also satisfied with the city more exciting and imagination, which is the trend toward!给你颜色·“购”精彩主题阐述TOPIC ELABORATION 活动概况ACTIVITY OVERVIEW主题：给你颜色·购精彩——2017湘潭中心·大融城开业盛典地点：湘潭中心·大融城时间：2017年5月18号嘉宾：光大集团领导、大融城项目领导、入驻商户代表、湘潭市政府领导人数：不定量客流人群预计千人以上 策划思路PLANNING IDEAS每一种色彩都是一个故事，每一种视觉，自成一方世界大胆的色彩，意想不到的角度，散发大融城独有的个性地域人文之美与现代美学的勾勒在湘潭人文情怀的滋染下，以色彩诠释大融城未来的精彩十足的时尚魅力犹然而生Each color is a story, every kind of vision, self-contained world, bold color, unexpected point of view, distributed big city unique personality.Geographical beauty of the United States and the acquisition of modern aesthetics, Xiangtan human feelings in the breeding,the color interpretation of the future of the city of wonderful, full of fashion charm still alive. 开业活动推广排期计划PROMOTION PLAN SCHEDULING排期计划开业预热期【3月28日-4月28日】预热爆发期【4月28日-5月18日】开业庆典【5月18日】 开业预热期PREHEATING PERIOD（3月28日—4月28日） 玩出色COLOUR大卫·格斯坦 ，全球巡回艺术展 首次登陆湘潭中心·大融城，势必将引起全城热潮领携湘潭时尚青年，玩出色·尽本色BIG FINANCIAL CITY, WITH GORGEOUS POSTURE, IMMINENT, EXCELLENT TRANSFORMATIONCOLLAR XIANGTAN FASHION YOUTH, EXCELLENT PLAY 2017 中国·湘潭湘潭中心·大融城 商场中庭大卫 格斯坦AVID GERSTEINDavid Gerstein的作品题材夗样，在国际 艴术领域里独具特色，耳目一新，形成一种新的城市艴术。让欣赏者沉浸在一种乐观鼓舞，热爱生活的氛围里。其作品适合于城市广场、购物中心、商业中心等场所。大卫.格斯坦是当今世界上最具创新性的艴术家之一，著名的现代表现主义大帅大卫 格斯坦DAVID GERSTEIN “NO FAVOURITE COLOR出色”——大卫•格斯坦全球巡回艴术展以色列全球著名当代艴术家色彩的完美运用，将世界描绘的更加缤纷大卫·格斯坦的作品，色彩的融合，轻快的时尚色系与“大融城”推崇的时尚精神完美契合并且，首次进军湘潭，必将引来无数艺术潮流的极致轰动THE PERFECT USE OF COLOR, THE WORLD DESCRIBED MORE COLORFULDAVID GESTAN'S WORKS, THE FUSION OF COLOR, LIGHT FASHION COLOR, AND THE "BIG CITY" RESPECTED FASHION SPIRIT PERFECT FIT AND, FOR THE FIRST TIME INTO THE XIANGTAN, WILL LEAD TO THE ULTIMATE SENSATION OF COUNTLESS ARTISTIC TRENDS THE JEWS WERE BORN IN ISRAEL IN 1944ONE OF THE MOST INNOVATIVE ARTISTS IN THE WORLD TODAYFAMOUS MODERN EXPRESSIONISM MARSHAL作品名为——融汇DavidGerstein的作品题材夗样，在国际 艴术领域里独具特色，耳目一新，形成一种新的城市艴术。让欣赏者沉浸在一种乐观鼓舞，积极向上，热爱生活的氛围里。其作品适合于城市广场、购物中心、商业中 心、酒店、公兯会所、家居等场所。GALLERY 展览案例深圳万象城大卫·格斯坦作品环球公益首展EXHIBITION CASE意大利米兮巴西 本色COLOUR湘潭中心·大融城给你颜色引领潮流尖端，让你尽显本色IMAN PARK, WITH GORGEOUS POSTURE, IMMINENT, EXCELLENT TRANSFORMATIONCOLLAR XIANGTAN FASHION YOUTH, EXCELLENT PLAY 勤奋本色技术本色潮人本色踏实本色随和本色开朗本色艺术本色市场本色责任本色RECRUITMENT万人招聘会—尽显本色大融城将汇聚湘潭天之骄子，举行万人招聘会每一位莅临的时尚人才，可挑选出适合自己性格属性的本色标签使面试官更加直接的了解到你的专属才艺 RECRUITMENT社区行—玩出本色湘潭中心·大融城，将走进社区，以授课教学，互动游戏等形式吸引周边客群，并派发代金券让市民玩出本色，提前感受大融城给予的购精彩 预热爆发期PREHEATING OUTBREAK（4月28日—5月18日） FASHION INFLUX OF PEOPLE GESTURES, XIANGTAN WILL LIFT THE RENDERING OF LARGE WAVESLEADING THE FASHION OF THE INFLUX OF PEOPLE WILL BE DISTRIBUTED TO THE STREETS OF XIANGTAN CITYEVERY INFLUX OF PEOPLE GATHERED, THEY WILL SEE THEIR SHADOW出“色”街拍 · 潮“色”快闪秀 · 一路货“色”巡游【线下互动】 FASHION INFLUX OF PEOPLE GESTURES, XIANGTAN WILL LIFT THE RENDERING OF LARGE WAVESLEADING THE FASHION OF THE INFLUX OF PEOPLE WILL BE DISTRIBUTED TO THE STREETS OF XIANGTAN CITYEVERY INFLUX OF PEOPLE GATHERED, THEY WILL SEE THEIR SHADOW时尚潮人本色姿态，将在湘潭掀渲染大波