This report examines consumer perspectives on food ingredients, with a sample of 1,054 adults aged 18+ interviewed from May 6 to May 10, 2021. The study found that nearly two-thirds of respondents believe that ingredients have at least a moderate influence on their food and beverage purchases. When shopping, on-package ingredient information is the most popular source, followed by website or social media accounts of food and beverage brands/companies. Only 50% of respondents seek out information on ingredients when shopping online or in-person, with the majority (50%) relying on on-package information.
