BCD Travel Research & Innovation conducted a survey in April 2021, which found that travel buyers recognize the importance of aligning their sustainability priorities with their company's sustainability goals. Tracking and reducing travel's environmental impact are considered more important than offsetting carbon emissions. The survey also found that 64% of travel buyers support the United Nations' Sustainable Development Goals, while 28% do not know if their company supports them. Additionally, two-thirds of travel buyers report that their company publishes an annual sustainability report, but a quarter do not have this information.