This report provides a guide to the top customer experience (CX) trends in North America, based on the survey responses of 30 CX professionals in the region. The report highlights the importance of building a customer-first culture, as customers are becoming increasingly impatient and expect high-quality experiences from brands. Data and analytics are also seen as important in shaping CX strategies, as they can help companies understand and meet customer needs. The report also notes that cultural, population density, and climate factors can influence customer preferences, and that brands that are aware of these variations can gain a competitive edge. The report concludes by emphasizing the importance of strategic, targeted CX initiatives that take into account geographical preferences and tastes.
