This report provides an overview of key customer experience trends in the Asia Pacific (APAC) region. The report highlights the importance of digital customer experience, channel preferences, personalization, building a customer-first culture, and data silos and incomplete customer views. The report is based on research findings from Vonage, which involved 5,000 consumers across four continents and 14 countries, as well as insights from 50 CX APAC professionals in CX Network’s Customer Experience in APAC: Trend Report. The report aims to provide CX practitioners with a valuable understanding of APAC customers and the experiences they desire, in order to facilitate targeted marketing and experiences that set their brands apart from the competition.
