This report highlights the top customer experience (CX) trends in Europe, the Middle East, and Africa (EMEA). Despite global similarities in customer needs, geographical location can create variations in what customers consider a high-quality experience. Factors such as culture, population density, and climate can shape these preferences. Brands that understand and take advantage of these preferences can gain a competitive edge. The report also notes the importance of language in CX, with many consumers preferring to make buying decisions in their native language. Failing to offer a multilingual product or service can limit a brand's expansion opportunities on a global scale. The report is based on the survey responses of 160 CX professionals operating in EMEA.
