The CEO of Arçelik, Hakan Bulgurlu, believes that businesses should not shy away from transformation plans during economic downturns. Instead, he advocates for investing in R&D to seize new opportunities and develop energy-efficient products that are likely to shape the future of product development. Bulgurlu suggests harnessing robust data on every aspect of the business to make the best transformation choices and maintaining a detailed understanding of how markets are developing. Arçelik invested €93m in R&D last year, recognizing the potential for profit as the UK's cost-of-living crisis was unfolding.
