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2023年女性青睐的手游市场洞察报告

文化传媒2023-10-05Sensor Tower一***
2023年女性青睐的手游市场洞察报告

氳䣆崅䄬㏜嬼㴕 2023䇗㝶䓪ꪂ浫 ⮇冫2023䇗⪓杷㝶䓪榫䢓奃❇飃鲋50%氳䣆崅䄬㏜辑朆┚飊ⲡ S˒ensorTower☮篸/陱伺 䥊⼔䬠❠2023䇗⪩◇AppStore⽰GooglePlay峗鷺⹨㝶䓪 ꪂ浫氳䣆崅䄬㏜氳岑䈲⮇冫ն⪭╈ⴎ䦮㝶䓪ꪂ浫氳䣆崅䷅ ⪍┚┖鰉ꄈ辑朆院眷䣆崅㏇崅䡖眷㑔⽰겗免┕氳䷅⪍┚ ┖鰉ꄈ⮇䄭♔⹖┘⺱懷ꠅ䄬㏜㜍鼨㝶䓪ꪂ浫䣆崅氳辑朆璡ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㚷⹨㝶䓪榫䢓ꪂ浫氳䣆崅氳䡗Ⱶ篺뀰ն 䥊⼔劯䩺SensorTower✳榫䗯䥊丘䩺㵨iOS⽰GooglePlay䄬㏜㝶䓪榫䢓奃❇飃鲋50%氳崅䡖◲⿁㲋╬╙㝶䓪ꪂ浫氳䣆崅ն 2©2023SensorTowerInc.-AllRightsReserved ⽬录 ☮篸/陱伺 㝶䓪ꪂ浫䣆崅䄬㏜䔅鈾 懷ꠅ䄬㏜㜍鼨㝶䓪ꪂ浫䣆崅辑朆 勆❇⮇冫┪槡阞⮕ 勆❇⮇冫IDOLiSH-⣒⥽佔䛄- ꄆ憠䰕金 3©2023SensorTowerInc.-AllRightsReserved 㝶䓪ꪂ浫䣆崅䄬㏜䔅鈾 4©2023SensorTowerInc.-AllRightsReserved ⪓䷅杷⪍㝶狰䓪滭ꪂ17浫5☛䣆紇崅⩕⫂顔 2020䇗⹨亍⫦橻䗯䏆⿏⪓杷䷅⪍Top㝶䓪ꪂ浫氳䣆崅⫂顔䷅⪍╯⽰㘍Ꝛ32%鱳⮽164☛紇⩕ն2021䇗㜍鼨㝶䓪ꪂ浫氳䣆崅䷅⪍鱳⮽ⷧ⺒僄냖⡬ 176☛紇⩕ն 2023䇗1-8僖㝶䓪ꪂ浫䣆崅䷅⪍飃鲋112☛紇⩕ն것阞2023⪓䇗䷅⪍㵨飃鲋160☛紇⩕ն 200☛紇⩕ 150☛紇⩕ 100☛紇⩕ ⪓杷䷅⪍Top氳㝶䓪ꪂ浫䣆崅⫂顔䷅⪍飊ⲡ ䷅⪍것孾⫂顔䷅⪍ ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞2019䇗-2023䇗8僖䪷⺳⯥100氳㝶䓪ꪂ浫䣆崅䷅⪍╯⽰丘䩺全嶏:SensorTowerら䈙䗯䥊 50☛紇⩕ 0☛紇⩕      5©2023SensorTowerInc.-AllRightsReserved 紇鱳㎁院㝶䄬䓪㏜ꪂ䔅浫䷅䣆⪍崅氳䷅46⪍% 紇㎁䣆崅䄬㏜㝶䓪曻㳄孨餠┦♀顠䙬䛄䍠2023䇗1-8僖院䄬㏜䷅⪍Top氳㝶䓪ꪂ浫䣆崅⫂顔䷅ ⪍飃鲋55☛紇⩕鱳⮽院䄬㏜㜍鼨䣆崅䔅䷅⪍氳46%ն 仼儗䄬㏜㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍鲤15☛紇⩕篑ⶭ院䄬㏜㜍鼨䣆崅䷅⪍╯⽰氳17%ն 2023䇗1-8僖⪓杷⹖懷ꠅ䄬㏜Top㝶䓪ꪂ浫䣆崅⫂顔䷅⪍鈺嘗 112☛紇⩕ ⪓杷 55☛紇⩕ 紇㎁ 15☛紇⩕ 仼儗 ䷅⪍ⶭ奃 % % % ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞2023䇗1-8僖䪷⺳⯥100氳㝶䓪ꪂ浫䣆崅䷅⪍╯⽰ն丘䩺全嶏:SensorTowerら䈙䗯䥊 ꮑ㎁% 4☛紇⩕ 0☛紇⩕60☛紇⩕120☛紇⩕ 6©2023SensorTowerInc.-AllRightsReserved 鉯㏰隙⹨䣆㝶崅䓪㏇曻┘㳄⺱ꪂ䄬浫㏜ 鉯隙䣆崅⹨⮽┘⺱䄬㏜㝶䓪曻㳄氳ㄎ撕⪭╈紇㎁㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍╈鉯隙崅䡖䷅⪍ⶭ奃鱳⮽48%⪭埠佭厝撿䣆崅顈昦▽24%氳䷅⪍ն ㏇仼儗䄬㏜鉯隙䣆崅䷅⪍ⶭ㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍氳39%♔ꮠ╵䣆崅╙创辑氳轵儬崅䡖⺱劫⹨仼儗㝶䓪曻㳄ㄎ撕䷅⪍ⶭ奃╙26%ն ꮑ㎁䄬㏜⹨㝶䓪曻㳄ㄎ撕氳崅䡖眷⮷僗鉯隙յ嘗䦟⽰RPG䣆崅ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞2023䇗1-8僖䪷⺳⯥100氳㝶䓪ꪂ浫䣆崅䷅⪍╯⽰丘䩺全嶏:SensorTowerら䈙䗯䥊 2023䇗1-8僖┘⺱䄬㏜㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍♷겜-䧝⿁眷⮇䄭 % % % % % % % % % % % % % % % % 鉯隙厝撿嘗䦟勏崅轵儬RPG㵤⭵⪭☽ 紇㎁ 仼儗 ꮑ㎁ %%%%% 7©2023SensorTowerInc.-AllRightsReserved ꄌ紇ꚇ㎁/㝶㲒䓪誾曻겗㳄免ㄎ䣆撕崅⹨ 紇㎁յ仼儗⽰ꮑ㎁䄬㏜㝶䓪曻㳄㵒䣆崅겗免氳⢏㞑┘ ⺱ꄌꚇ/㲒誾겗免䣆崅僄⹨紇㎁㝶䓪曻㳄ꪂ浫2023䇗1-8僖院겗免䣆崅顈昦▽紇㎁㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍╯⽰氳22%ն 縡㏇仼儗䄬㏜▁㝶⽰⣒⥽䡗╙僄⹨㝶䓪曻㳄埢鲜氳䣆崅겗免䷅⪍ⶭ仼儗㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍╯⽰氳19%⽰11%ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞2023䇗1-8僖䪷⺳⯥100氳㝶䓪ꪂ浫䣆崅䷅⪍╯⽰丘䩺全嶏:SensorTowerら䈙䗯䥊 2023䇗1-8僖┘⺱䄬㏜㜍鼨㝶䓪ꪂ浫䣆崅䷅⪍♷겜-䧝겗免⮇䄭 % % % % % % % % % % % % % % ꄌꚇ/㲒誾▁㝶逸깳矵冽/榚⿁/滁㐉/겛荈婻沬⣒⥽㜁狝⪭☽ 紇㎁ 仼儗 ꮑ㎁ %%%%% 8©2023SensorTowerInc.-AllRightsReserved 㝶䓪ꪂ浫䣆崅辑朆 懷ꠅ䄬㏜㜍鼨 9©2023SensorTowerInc.-AllRightsReserved վ㎁C䄬a㏜nd䷅y⪍Cr僄u냖sh氳S㝶ag䓪aտꪂ䡗浫╙䣆紇崅 2023䇗1-8僖紇㎁㝶䓪ꪂ浫䣆崅䷅⪍唚┚┖鰉唚Top 䐂沠◇鉯隙յ厝撿յ嘗䦟⽰轵儬䣆崅㏇紇㎁䄬㏜氳냖ⶭ ䷅⪍唚 1CAcativnisidonyBliCzzarrudshSaga 2RRooblobxlCoorxporation 3RoyalMatch ┖鰉唚 1RRooblobxlCoorxporation 2RDreoamyaGalmMesatch 3SubwaySurfers 僗曎⽰㵒㝶䓪曻㳄氳⻹䌖2023䇗1-8僖紇㎁䣆崅䷅ DreamGames SyboGames ⪍唚Top╈㝶䓪ꪂ浫䣆崅ⶭ䩺8䅫ն ⪭╈վCandyCrushSagaտ⽰վRobloxտ⮇⮷♔飃4.7 4CoinMoonActivMaseter 4GarPlayrixdenscapes ☛紇⩕⽰3.7☛紇⩕䷅⪍䡗╙紇㎁䄬㏜䷅⪍僄냖氳㝶䓪 5GPlaayrrixdenscapes 5AHotmtaaGcamkeHs ole-BlackHoleGame ꪂ浫䣆崅┼縖㏇紇㎁iOS䄬㏜㝶䓪榫䢓奃❇㏰鱳⮽68%ն Township 6 Playrix 7JLigahctakndpWoontdPerarty-CasinoSlots 6MagicTiles Amanotes 7BHulnogrcySktuBdiolastAdventureMaster 8HPlaoyrimx escapes 8CAcativnisidonyBliCzzarrudshSaga 9BPlaiyntikgaoSanBtalMitoznic˻a -BINGOGames 9PPoapcrokreiGnamgesJamD 陱伺丘䩺簊阞䡽塛舘2023䇗8僖丘䩺全嶏:SensorTowerら䈙䗯䥊 10CAcativnisidonyBliCzzarrudshSodaSaga 10AInnmerSolonthgUs 10©2023SensorTowerInc.-AllRightsReserved վ⹨┪仼槡儗阞㝶⮕䓪տ曻璡㳄ꮠㄎ╵撕䣆崅 2023䇗1-8僖仼儗㝶䓪ꪂ浫䣆崅䷅⪍唚┚┖鰉唚Top ䷅⪍唚 1┪SEG槡ACO阞RP⮕ORATION ┖鰉唚 1RDreoamyaGalmMesatch 仼儗䄬㏜㝶䓪曻㳄催ㄎ撕鉯隙⽰ꮠ╵䣆崅2023䇗1-8 2⣒╵⩕⥽碜 卞䇥烱!!Music 2LLININECEor:poDraitisonneyTsumTsum 僖仼儗㝶䓪ꪂ浫氳䣆崅䷅⪍唚Top╈鉯隙䣆崅⽰ ꮠ╵䣆崅⮇⮷僗6堑⽰3堑ն SEGA仝┖վ┪槡阞⮕տ⽰╵⩕碜վ⣒⥽卞䇥烱!! 3蔞粠佄ꄇ车ⲁ 4LINE:LINECorporDisneationyTsumTsum 3BHulnogrcySktuBdiolastAdventureMaster 4GarPlayrixdenscapes Musicտ♔⹖Aniplexվ鳞㚖㶻䣷傪♂㗟տ3堑ꮠ╵䣆崅 5GPlaayrrixdenscapes 5┪SEG槡ACO阞RP⮕ORATION ⮇⮜䷅⪍唚1յ2յ9⺳2023䇗1-8僖㏇仼儗䄬㏜⻹ꄌ1.3☛紇⩕յ1.2☛紇⩕⽰5300┒紇⩕ն⪭╈վ⣒⥽卞䇥烱!!Musicտ㏇仼儗iOS䄬㏜㝶䓪榫䢓奃❇飃鲋65%ն ⛤⮜䷅⪍唚瑭3⺳氳佭粠佄仝┖㵤⭵䣆崅վ蔞ꄇ车ⲁտ⭡同╋㳫⹘㞑氳㵤⭵曻嫏⽰炙◬㷯䓪⻹䌖▽㛻ꄈ㝶䓪曻㳄ն 6 LINEPokoPoko LINECorporation Playrix 7Homescapes 8RDreoamyaGalmMesatch 9鳞㚖㶻䣷傪♂㗟 6 ParkingJamD Roblox PopcoreGames 7 RobloxCorporation 8ٚTokyؠoCٚommؠunخicatiٛonsطGroؔupؓ 9㜁렺ס鷽☕وٚت AniplexBANDAINAMCO 陱伺丘䩺簊阞䡽塛舘2023䇗8僖丘䩺全嶏:SensorTowerら䈙䗯䥊 10FPlaisyrhixdom 10BUnricaoiSntudTioest:TrickyPuzzles 11©2023SensorTowerInc.-AllRightsReserved վ⺱㾆劫㏾⻹䌖佔ꮑ狚㎁ꚗ㝶鷺䓪տ曻㳄 2023䇗1-8僖ꮑ㎁㝶䓪ꪂ浫䣆崅䷅⪍唚┚┖鰉唚Top ㏇ꮑ㎁䄬㏜RPG╈ꄆ䈲䣆崅䏆⿏ⱱ䄉㛻⻹䌖槀䓪曻 ䷅⪍唚 1㾆眦⿊㏾崅佔狚ꚗ鷺 2RRooblobxlCoorxporation 3Gardenscapes ┖鰉唚 1BHulnogrcySktuBdiolastAdventureMaster 2RDreoamyaGalmMesatch 3Roblox 㳄氳⺱休█⹨㝶䓪曻㳄氳ㄎ撕ն ⪭╈眦⿊崅仝┖վ㾆㏾佔狚ꚗ鷺տ㏇ꮑ㎁䄬㏜㝶䓪榫䢓奃❇鱳⮽54%飃鲋院崅䡖㏇⪓杷䄬㏜氳㝶䓪榫䢓奃 Playrix 4CDeovsoistekrsieRun:Kingdom 5CandyCrushSaga RobloxCorporation 4TTrripilepdoletStTudiiloes:MatchPuzzleGame 5⣒⥽卞䇥烱!!Music ❇40%ն2023䇗1-8僖院崅䡖㏇ꮑ㎁䄬㏜䷅⪍飃鲋4000┒紇⩕䡗╙院䄬㏜䷅⪍僄냖氳㝶䓪ꪂ浫䣆崅ն ActivisionBlizzard Playrix 6Homescapes ╵⩕碜 NFLYSTUDIO 6InniteStairs-endlessclimb 7CDeovsoistekrsieRun:OvenBreak 7CtreaeptllaSnackBar:CatFoodGames 8FP

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