2023年韩国手游市场洞察报告

䣆崅䄬㏜嬼㴕 2023䇗ꮑ㎁ ⮇冫2023䇗ꮑ㎁䣆崅䄬㏜飊ⲡ⹖㜍鼨ⷣら⭴宿辑朆 S˒ensorTower☮篸/陱伺 䥊⼔䬠❠2023䇗⪩◇AppStore⽰GooglePlay峗鷺ꮑ㎁䣆崅䄬㏜氳岑䈲⮇冫ն⪭╈ⴎ䦮鲤䇗全ꮑ㎁䣆崅䷅⪍┚┖鰉ꄈ飊ⲡ┘⺱眷㑔䣆崅䷅⪍┚┖鰉ꄈ♷겜㜍鼨ꮑ㎁䣆崅 ┚⹠车ら⭴宿飊ⲡ♔⹖宿㛚䣆崅㏇ꮑ㎁䄬㏜辑朆璡ն䥊 ⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯院䄬㏜㜍鼨䣆崅氳䡗Ⱶ篺뀰ն 2©2023SensorTowerInc.-AllRightsReserved ⽬录 ☮篸/陱伺 ꮑ㎁䣆崅䄬㏜䔅鈾 ꮑ㎁䄬㏜㜍鼨䣆崅┚⹠车ら ꮑ㎁䣆崅㏇宿㛚䄬㏜辑朆 㛚㎁ⷣら䣆崅◲⿁㏇ꮑ㎁䄬㏜辑朆 勆❇⮇冫LegendofSlime:IdleRPGWar ꄆ憠䰕金 3©2023SensorTowerInc.-AllRightsReserved ꮑ㎁䣆崅䄬㏜䔅鈾 4©2023SensorTowerInc.-AllRightsReserved ꮑ⼑㎁簾䣆䜈崅┖┖帑鰉飊ꄈⲡ 2020䇗ꮑ㎁䄬㏜䣆崅┖鰉ꄈ鰏2019䇗ⶍ냖9%鶹鲤6.5☛埠ն2021䇗舘2022䇗㏇⺵亍⫦休创ꮑ㎁䣆崅┖鰉ꄈ⼑簾䜈┖帑飊ⲡն 2023䇗1-3㰚䈲ꮑ㎁䣆崅┖鰉ꄈ鱳⮽3.7☛埠 ⺱奃㵸䆋┖꡹7%ն것阞2023⪓䇗┖鰉ꄈ㵨䫙鲤5 ☛埠ն ꮑ㎁䄬㏜䣆崅┖鰉ꄈ飊ⲡ 8☛AppleStoreGooglePlay것孾┖鰉ꄈ 6☛ 4☛ ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2023䇗9僖2023䇗10-12僖┖鰉ꄈ╙것融⡬丘䩺全嶏:SensorTowerら䈙䗯䥊 2☛ 0☛     5©2023SensorTowerInc.-AllRightsReserved ꮑ☱㎁냖䣆◇崅橻⫂䗯顔⯥䷅姢⪍䇖 ⹨亍⫦橻䗯氳䏆⿏2020䇗舘2021䇗ꮑ㎁䄬㏜䣆崅⫂顔䷅⪍鳀簘㘍Ꝛ30%⽰12%鱳⮽2021䇗氳59 ☛紇⩕ն2022䇗ꮑ㎁䣆崅䷅⪍㍑蛽舘52☛紇⩕ն 2023䇗1-9僖ꮑ㎁䣆崅䷅⪍䫙鲤36☛紇⩕⺱奃┖帑12%⛙☱奃2019䇗⺱僿냖24%ն것阞2023⪓䇗 ䷅⪍僗僷鱳⮽48☛紇⩕ն 60☛紇⩕ 40☛紇⩕ 20☛紇⩕ ꮑ㎁䄬㏜䣆崅⫂顔䷅⪍飊ⲡ AppleStoreGooglePlay것孾⫂顔䷅⪍ ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗9僖2023䇗10-12僖䷅⪍╙것融⡬丘䩺全嶏:SensorTowerら䈙䗯䥊 0☛紇⩕      6©2023SensorTowerInc.-AllRightsReserved ꮑ⫂㎁顔䄬䷅㏜⪍RⶭP奃G鱳䣆5崅8% RPG䣆崅☱佭ꮑ㎁䄬㏜⫂顔䷅⪍僄냖氳⿁眷2023䇗⯥└㰚䈲♔篺⪯䣆崅վ㛿㔆Mտ╙创辑RPG崅䡖 ㏇ꮑ㎁䄬㏜⻹ꄌ飃20☛紇⩕鱳⮽ꮑ㎁䄬㏜䣆崅䔅 ䷅⪍氳58%ն ⛼╙ꮑ㎁䄬㏜瑭◅㛻䣆崅⿁眷瓀樋崅䡖2023䇗1-9僖䷅⪍⼑㵸䆋㘍Ꝛ䒳ⲡ鱳⮽4.2☛紇⩕ⶭ䔅䷅⪍氳12%创辑崅䡖僗վWhiteoutSurvivalտ璡ն RPG 策略体育动作解谜模拟棋牌街机射击 2023䇗1-9僖ꮑ㎁䄬㏜懷ꠅ⿁眷䣆崅⫂顔䷅⪍ 其他 17% 动作 6% 体育 6% RPG58% 策略 12% ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗9僖丘䩺全嶏:SensorTower崅䡖䗯䥊 桌游竞速 ⽣活⻛格定位AR 0☛紇⩕10☛紇⩕20☛紇⩕ ䷅⪍ 7©2023SensorTowerInc.-AllRightsReserved ꮑ⫂㎁顔M䷅M⪍O顈R昦PG䄉䣆㛻崅 ꮑ㎁䄬㏜RPG䣆崅╈MMORPG查⿁眷崅䡖懷䈲僄냖2023䇗⯥└㰚䈲䷅⪍鶹鲤14☛紇⩕ⶭ院䄬㏜ 2023䇗1-9僖ꮑ㎁䄬㏜MMORPG䣆崅⫂顔䷅⪍♷겜 ꮑ㎁䄬㏜RPG䣆崅㯹⿁眷⫂顔䷅⪍⮇䄭⪓杷┘⺱䄬㏜MMORPG䣆崅⫂顔䷅⪍⮇䄭 ⪭☽ RPG䣆崅䔅䷅⪍氳69%ն ┚塝⺱休㏇⪓杷MMORPG䣆崅颂鷺ꮑ㎁䄬㏜僗ⶇ⮇ꄆ金氳㏐⛤2023䇗1-9僖顈昦▽⪓杷32%氳MMORPG䣆崅䔅䷅⪍ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗9僖丘䩺全嶏:SensorTower崅䡖䗯䥊 ䷒糌%RPG 篯꠼RPG % % ㍑⺭⯆RPG % ⫂顔䷅⪍ MMORPG % 仼儗 % ╈㎁⺐徦 % ⪭☽ % ⫂顔䷅⪍ ꮑ㎁ % ╈㎁ % 8©2023SensorTowerInc.-AllRightsReserved ⫕㚷ꢣ⹨겗ꮑ免㎁䣆曻崅㳄ꪂ浫 ♔վNightCrowsտ╙创辑氳⫕ꢣ겗免䣆崅僄⹨ꮑ㎁䄬㏜曻㳄ㄎ撕2023䇗1-9僖院겗免䣆崅⻹ꄌ飃鲋14 ☛紇⩕顈昦▽43%氳ꮑ㎁䣆崅䔅䷅⪍ն ♔վFC餉杷┪槡-亍┪创䌖䳫տ╙创辑氳餉杷䣆崅յ ♔վWhiteoutSurvivalտ╙创辑氳儕仼겗免䣆崅 ♔⹖♔վ㝠┊烖⹮տ╙创辑氳簟◺宿河겗免䣆崅⮇⮷顈昦▽5%氳ꮑ㎁䣆崅䔅䷅⪍ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗9僖丘䩺全嶏:SensorTower崅䡖䗯䥊 15☛紇⩕ 10☛紇⩕ 5☛紇⩕ ◅埠⩕WAIFU 珒䤗㏜ ㏐┖㒮䫓碠縖 簟◺宿河 䅒㎁䋧鵲 0☛紇⩕ 2023䇗1-9僖ꮑ㎁䄬㏜懷ꠅ겗免䣆崅⫂顔䷅⪍ 其他 42% 维京海盗末⽇⾜球 5%5%5% 冒险 43% ⫕ꢣ 餉杷 儕仼 勏ꪫ 逸깳 9©2023SensorTowerInc.-AllRightsReserved 䣆崅┚⹠车ら ꮑ㎁䄬㏜㜍鼨 10©2023SensorTowerInc.-AllRightsReserved վNi㔆ghMtտCrꠋow렲s䣆տ崅䡗䷅㘍⪍Ꝛ唚랫뀐 ䷅⪍唚 㘍Ꝛ唚 2023䇗1-9僖ꮑ㎁䄬㏜䣆崅䷅⪍唚┚䷅⪍㘍Ꝛ唚Top MMORPG䣆崅䷅⪍겅⩝ꮑ㎁䄬㏜䇜ⶭ䩺2023䇗1-9僖 1㛿NCS㔆OFTM 2㝠Kaka┊oCorp烖⹮ 1NWeimgahdetCrows 2AKarkcaohCoerpAgeWar ䷅⪍唚⯥5⺳䅫⛤նNCSOFT仝┖MMORPG䣆崅վ㛿㔆 3NWeimgahdetCrows 3㾆眦⿊㏾崅 佔狚ꚗ鷺 Mտ䷅⪍鶹鲤3☛紇⩕ꠋ렲ꮑ㎁䣆崅䷅⪍唚ն ꮑ㎁䣆崅䄬㏜催鳦䒍鵮2023䇗1-9僖䷅⪍㘍Ꝛ唚Top 4㛿㔆NCSOFTW 4De└┍◎vil㥊M 氳䣆崅╈僗9堑㏰╙亍⿁նWemade仝┖MMORPG䣆 5㛿NCS㔆OFT2M 5W憠憠h◎iⲁteoutSurvival 崅վNightCrowsտ㏇儗㎻䄬㏜⻹ꄌ1.3☛紇⩕餠㷉䷅ ⪍㘍Ꝛ⫦⫠ն 全舅KakaoCorp氳MMORPG䣆崅վ㝠┊烖⹮տ♔鲤2 6 FC餉杷┪槡-亍┪♏䌖䳫 ElectronicArts&NEXONCompany 7AKarkcaohCoerpAgeWar 6 FC餉杷┪槡-亍┪♏䌖䳫 ElectronicArts&NEXONCompany 7프라시아전기 ☛紇⩕䷅⪍⛤⮜䷅⪍唚◘⫠仝┖2堑MMORPG亍崅վArcheAgeWarտ⽰վAresտ⪍㍴㘍Ꝛ唚瑭2յ9⺳ն 8EEleActrSonPicOArtRs&TNSEXOFNCCoOmpnanlyineM 9⸊眦⿊烖崅 NEXONCompany 8뀐Mor颂eGa⩡me葏&U꥓joyGames 9AKarkeaosCorp 陱伺丘䩺簊阞䡽塛舘2023䇗9僖丘䩺全嶏:SensorTowerら䈙䗯䥊 10㾆眦⿊㏾崅 佔狚ꚗ鷺 10R僼㛗O⩞♂䇗&㗟GR⚩AVIT陱Y 亍┪♏氳陛榟 10©2023SensorTowerInc.-AllRightsReserved վ┖뀐鰉颂唚⩡⽰葏┖꥓鰉տ㘍亀Ꝛ藜唚ꮑ⹙㎁乢䣆⫦崅⫠ 2023䇗1-9僖ꮑ㎁䄬㏜䣆崅┖鰉唚┚┖鰉㘍Ꝛ唚Top 2023䇗6僖UjoyGames㏇ꮑ㎁䄬㏜⹠车䷒糌RPG䣆崅վ뀐颂⩡葏꥓տꮑ乄撷վ픽셀히어로տ⭡同⥽碜紇儛 곽劲⽰宿ꄈ焱⮵瓀樋环ⷊ氨걵ꮑ㎁iOS䣆崅┖鰉唚ն ┖鰉唚 1뀐Mor颂eGa⩡me葏&U꥓joyGames 2RDreoamyaGalmMesatch 3BHulnogrcySktuBdiolast:PuzzleGames 4Survivor!.io 㘍Ꝛ唚 1뀐Mor颂eGa⩡me葏&U꥓joyGames 2BHulnogrcySktuBdiolast:PuzzleGames 3RDreoamyaGalmMesatch 4KartRider:Drift 䡽舘2023䇗9僖վ뀐颂⩡葏꥓տ㏇ꮑ㎁┖鰉ꄈ飃鲋240 宿䏘 NEXONCompany ┒埠亀藜儗僿ꮑ㎁䣆崅┖鰉唚⽰┖鰉㘍Ꝛ唚⹙乢⫦ ⫠ն 5RRooblobxlCoorxporation 5葏Joy꥓Net✃Gam㞑es斡 6TTrripilepdoletStTudiiloes:MatchPuzzleGame 6CtreaeptllaSnackBar 7KNEaXOrNtCRoimdpaenry:Drift 7DAmuaneottesCats:CuteCatMusic 8INnFLYSnTUitDeIOStairs 8㾆眦⿊㏾崅 佔狚ꚗ鷺 陱伺丘䩺簊阞䡽塛舘2023䇗9僖丘䩺全嶏:SensorTowerら䈙䗯䥊 9FEleCct餉roni杷cAr┪ts&槡NEX-O亍NC┪omp♏any䌖䳫 10葏Joy꥓Net✃Gam㞑es斡 9삼국지러쉬타워디펜스 Origins: HainanJinheNetworkTechnology 10쾌도난마 NEWLEAPSOFT 12©2023SensorTowerInc.-AllRightsReserved N╈C㎁SO⹠F车T趈ら纭䷅⹠⪍车㘍らꝚ䷅◾⪍浍⫦⫠ ䷅⪍唚㘍Ꝛ唚 2023䇗1-9僖ꮑ㎁䄬㏜䣆崅⹠车ら䷅⪍唚┚㘍Ꝛ唚Top ꮑ㎁⹠车らNCSOFT⭡同仝┖㛿㔆硍⮜䣆崅վ㛿㔆Mտյվ㛿㔆Wտ♔⹖վ㛿㔆2Mտ㏇儗㎻䄬㏜氳狰⭴辑朆䄖鳀簘5䇗牔㷉ꮑ㎁䣆崅⹠车ら䷅⪍唚唚꺙2023䇗1-9僖NCSOFT⫋埠趈纭⹠车ら䷅⪍⫦⫠ն 全舅╈㎁氳憠憠◎ⲁյ眦⿊崅յUjoyGamesյSHARKENTERTAINMENT⽰脍阬璡5㳄䣆崅⹠车ら㏇ꮑ㎁䄬㏜䷅ 1NCSOFT 2NEXONCompany 3KakaoCorp 4NetmarbleGamesCorp 5WEMADEONLINE 1WEMADEONLINE 2憠憠◎ⲁ 3眦⿊崅 4UjoyGames 5SHARKENTERTAINMENT ⪍㘍Ꝛ◾浍饯骱儗僿ꮑ㎁