2023年顶级创作者营销洞察报告英文版

Influencer (creator) marketing is growing and agencies will play a key role. The survey shows that brands are open to experimenting with new trends and will continue to lean on influencer (creator) marketing agencies to run their programs. Influencer (creator) marketing budget allocations are growing and vertical short-form video is winning. Despite this, convincing executives to invest in influencer (creator) marketing is still a challenge for brand managers.

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