2023释放创作者的力量报告-探讨以创作者主导的营销的投资回报率英文版

This report, commissioned by CreatorIQ and conducted by Aberdeen Strategy & Research, explores the role of influencer marketing in driving business outcomes for brands. The research focuses on marketing leaders in VP roles or higher and examines the ROI and impact of creator-led marketing initiatives. The report finds that marketing leaders are shifting ad spend from traditional digital outlets to creator-led initiatives, as creators are able to drive full-funnel marketing results and provide a deeper impact at a lower cost. The report also provides a deep dive into measurement standards and offers insights into how brands can harness investments in creator-led marketing to drive ROI and optimal business impact.

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