汇量科技2023年中期报告

3 4 33 54 55 56 57 59 62 85 5050 El Camino RealSuite 400, Los AltosCA 94022 24840 20234172023417 P.O. Box 309 Ugland HouseGrand Cayman, KY1-1104Cayman Islands 1 20235112023511 20235112023511 111 20234172023417 Maples Fund Services (Cayman) LimitedP.O. Box 1093Boundary Hall, Cricket SquareGrand Cayman, KY1-1102Cayman Islands 20234172023417 183171712–1716 20234172023417 01860 108 www.mobvista.com (1)2022320229.72022446.1202313.5%(2)(3)202248.8202227.1(4) I. SaaSApp(s)ROI APPAppsFlyerMintegral92.4%iOS3 II. 2023GoogleMeta20235 2.1. 20225 19(CTDACompetition and Transparency in Digital Advertising Act)200Mintegral GoogleMeta(CR10 (concentration rate= 95%CR1066.6%Apps 2.2 2023iOSGoogle Play7683.23%AppStatista2023iOSGoogle Play752023728iOSGoogle Play563eMarketer20234,439.12023-2027CAGR8.3% 310 2.3 500Copy From ChinaBorn Global20255002020–2025CAGR22.4%Sensor Tower2023APPAPPAPPTemuCapCutTikTokShein 2022Mintegral 2.4 SensorTower20232023(IAA) (IAP) Mintegral20212022Mintegral202219%202331% III. NativexMintegralMintegral 3.1. 1)2)DSPADXSSP3) 3.2. MintegralDSPADXSSPMintegral GameAnalytics IV. 2013SaaS 4.1.—Apps 2013AppsNativexKOL 4.2.—Glocal 2015AIMintegral MintegralNativexMintegralROIMintegralAppAppMintegral Mintegral2022AppsFlyerMintegraliOSAndroid+ Mintegral10,000100,0002,000 SaaS—Ad-tech+Mar-tech Ad-techMar-tech2016GameAnalyticsGameAnalytics 2019SaaSAd-techMar-tech + V. NativexMintegralAd-techMar-techAd-techAd-techMar-techAd-tech9Mar-techMar-tech 5.1.Ad-techMintegral 5.1.1 MintegralApps 5.1.2 3 11–23Mintegral 5.1.3 MintegralEMEA124 MintegralMintegral50.4% 5.1.4 MintegralEMEA251 96.9%3.1%96.4%3.6% Mintegral 5.1.5 Meta/GoogleAppsMintegralMintegralAppLovinironSource Unity AdsGoogleAdMobPangle Meta Audience NetworkMintegral 5.1.5.1 MintegralGameAnalytics 5-8SDKSDKSDKSDKROIROI Mintegral20236 30Mintegral103.6%Mintegral 5.1.5.2 MintegralMintegralApp 5.1.5.3 AI 5.1.5.4 Mintegral (1)(2)MintegralApp(3) (4) 5.1.6 3ROIMintegral 5.2.Ad-techNativex NativexNativex NativexNativexMintegral 5.3Mar-techGameAnalytics GameAnalyticsSaaSGAKPI 3503,000 GA34.0%0.8 GA 5.4.Mar-tech SaaS 6.4 5.5.2023 2022MintegralMintegralMintegral 20222023MintegralMintegralAIROI20235Target ROASTarget ROASMintegral2023 7NativexNativex70.3%Mintegral 1.Ad-tech2.3.= Ad-techAd-tech 2023202320231.520.2% 5.5.1Mintegral(Mediation) MintegralAppLovinMax DT FairBid Unity2022ironSource20236Google AdMobROI2023 5.5.2 235.99.6%2022215.23.4%2022244.2Mintegral50.4%MintegralMintegralMintegralMintegral 5.5.3 ROIROAS 202120235MintegralTarget ROASMintegralMintegralIAAROASMintegral2023MintegralIAPROAS 5.5.4 XMPXMPSupercentXMP50%PlayturboVoodoo VI. Ad-techMar-tech Be the BridgeAd-techMar-techAd-techMintegralMar-techSaaSROIAd-techMar-tech 6.1.MintegralAd-tech MintegralMintegral ROASMintegralMintegralROASMintegralMintegral 6.2.Mar-techMar-tech Mar-techMintegral SaaS40%97%SaaSSaaS 6.3. ROI EMEA 6.4. IDFA MintegralSDKSOC2 Type1Type2SOC3ISO27001kidSAFE + COPPA 6.5. 2022AIMaxCloudDevOps CopilotDevOpsLLM/AIGCStable DiffusionMeta Segment AnythingMar-techPlayturboAIMintegralROI VII. 2012 1. SaaS 20236 30506.12022455.811.0%13.5%NativexMintegralAd-techMar-tech 1.1. 1)Ad-tech (Apps) 2)Mar-tech i.GameAnalytics3503,000ii.SaaS 1.2. 1)Ad-tech 2)Mar-tech Mar-techSpotMax 2.Ad-tech 20236 30498.8129.0 3. 20236 30498.82022449.211.1%MintegralNativexMintegral467.893.8%Nativex31.06.2% Nativex19.4%31.0202238.5202220223Nativex Mintegral13.9%467.82022410.7Mintegral 3.1.Mintegral 3.1.1. Mintegral467.82022410.7202213.9%20232022241.8226.0215.2199.37.0%5.1%8.0%-5.4% 1210(1)Mintegral 20226 3020236 3010(1)320462 (1)101010(2) 2)Mintegral10(1) 20226 3010(1)20236 3093.5%(2)103.6% (1)101010(2)*100%(3)2023630(4)2022630(5)10 3)Mintegral10 1210100100≥101001,0001,000≥1001,000≥1,0001010036.7%42.5% 20236 30100≥101,000≥100≥1,000 4)Mintegral10 20236 3020226 30 (1)*100%(2)2023630(3)2022630 3.1.2. (1) Mintegral2023Q22023Q195.4%93.4%18.0%15.1%Apps23.8%19.3% 4.Mintegral (1)Mintegral (1) 30%30%Mintgral29.7% 374.92022323.116.0%Mintegral80.1%2023202276.1%Mintegral 22.5202221.73.9%Mintegral4.8% 20.6%27.4202234.5 18.7202214.330.7% 5. (1) (1)(2)(3)(4)(5)(6) 227.12022201.945.5%6.9%15.7%EMEAEMEA 167.52022145.415.2%33.6%Mintegral 98.5202297.70.8% 52.6% 10.2%403.22022365.8 103.0202290.014.4%20.3%202219.7% 14.1%97.519.5%2022 5.574.9%2022 34.9%26.0202239.9 0.7 21.1%42.0202253.3 79.814.8% 3.6 7.9%27.0202225.0 12.7202216.7789.5%51.820225.8 20223 3148.8 40 2023H1402022(1)522021102 (1) 85 2023H1852022(1)90202184 (1) 202248.0105.7% 50.3%3.220222.2 2.820221.0 10.2202224.7 (1)(2)(3)(4)(5)(6)(7)(8)(9) 51.820225.8789.5%8.9202221.148.8 2023630100,000,00010,000,000,0000.0120236301,627,722,164 20236 30640.1202212 31602.1384.1202212 31354.060.0%2022 12 3158.8 4.7%–7.8%20221.2%–6.9% 20236 30106.6202212 31105.720236 3047.8202212 3145.614.3%7.8