汇量科技2023年年报

2345734566092110117118119121123125205 1 143 108 Maples Fund Services(Cayman) LimitedP.O. Box 1093Boundary Hall, Cricket SquareGrand Cayman, KY1-1102Cayman Islands 16 Collyer QuayIncome@RafflesLevel 13 Unit10&30, Singapore049318 183171712–1716 24840 01860 P.O. Box 309, Ugland HouseGrand Cayman, KY1-1104Cayman Islands www.mobvista.com (1) (2) (1)(2)(3) Mobvista 20132018Be the Bridge2023Growth Hub 201820232023Mintegral SDK2022 Growth Hub20235,1111,989Mobvista 20232022MintegralROAS(Return On Ad Spend)Mintegral2024Mintegral 2023AI2CiPhone2B2023DevOps Copilot9010Mobvista 2023MobvistaGrowth Hub MobvistaCEO I. SaaSApp(s)ROI II. 2023GoogleMeta20235 2.1. 20243 6DMADMADMA GoogleMeta(CR10 (concentration rate= 96.2%CR1072.1% 2.2. 2023iOS Google Play2,5701%App20242 23iOSGoogle Play537Data. ai202420233%25%202320233,6208%20244,0002019–2024CAGR16.2% 2.3. 500Copy From ChinaBorn GlobalBeyondClick202387.6% 20231251MintegralMintegral 2.4. Sensor Tower20232023(IAA)(IAP) Mintegral20212022Mintegral202221%202329% III. MintegralMintegral 3.1. 1)2)DSPADXSSP3) 3.2. MintegralDSPADX SSPMintegral GameAnalytics IV. 2013SaaS 4.1.Apps 2013AppsKOL 4.2.Glocal 2015AIMintegral MintegralMintegralROIMintegralAppAppMintegralMintegral Mintegral10,000100,0002,000 4.3.SaaSAd-tech+Mar-tech Ad-techMar-tech2016GameAnalyticsGameAnalytics 2019SaaSAd-techMar-tech + V. MintegralAd-techMar-techAd-techAd-techMar-techAd-tech9Mar-techMar-tech 5.1.Ad-techMintegral 5.1.1 MintegralApps 5.1.2 3 11–23Mintegral 5.1.3 MintegralEMEA130 MintegralMintegral48.3% 5.1.4 MintegralEMEA250 97.3%2.7%96.9%3.1% Mintegral 5.1.5 Meta/GoogleAppsMintegralMintegralAppLovinUnity AdsGoogle AdMobPangleMeta Audience NetworkMintegral 5.1.5.1 MintegralGameAnalytics 5-8SDKSDKSDKSDKMintegralROIROI Mintegral202312 31Mintegral115.0%Mintegral 5.1.5.2 MintegralMintegral 5.1.5.3 AI 5.1.5.4 Mintegral (1)(2)MintegralApp(3) 5.1.6 3ROIMintegral 5.2.Ad-tech Mintegral 5.3Mar-techGameAnalytics GameAnalyticsSaaSGAKPI 3503,000 GameAnalytics GA30 GA 5.4.Mar-tech SaaS 13.9 5.5. 2022Mintegral2023 2023AIMintegral2022AI20235TargetROASROI2023150Mintegral18.8%2022323.7%27.8%ARM20235%20229%Mintegral 2023202320233.421.7%23.9% 5.5.1 Mintegral(Mediation) MintegralAppLovin MaxDT FairBid Unity2022ironSource20236Google AdMobROI20232024 5.5.2 474.03.2%2022459.4Mintegral48.3%MintegralMintegralMintegralMintegral 5.5.3 ROI202120235MintegralTarget ROASMintegralMintegralIAAROASMintegralMintegralIAPROAS VI. Ad-techMar-tech Growth HubAd-techMar-techAd-techMintegralMar-techSaaSROIAd-techMar-tech Growth Hub 6.1.MintegralAd-tech MintegralMintegral ROASMintegralMintegralROASMintegralMintegral 6.2.Mar-techMar-tech Mar-techMintegral SaaS40%97%SaaSSaaS 6.3. ROI EMEA 6.4. IDFA MintegralSDKSOC2 Type1Type2SOC3ISO27001kidSAFE + COPPA 6.5. ROIMintegral 2022AIMaxCloudDevOps CopilotDevOpsCopilotLLM/AIGCStable DiffusionMeta Segment AnythingMar-techPlayturboAIMintegralROI VII. BilibiliBilibili Bilibili MintegralBilibili ——Bilibili HOMA Games2018HOMA Games8010 HOMA Games MintegralTarget ROASMintegral —— SAMRAT SINGHHOMA Games Alictus20223SciPlay“Fade Master”“Rob Master”“Deep Clean”Alictus32000 Alictus XMPXMP —— Talha AlverAlictus 1. SaaS 202312 311,054.12022894.417.9%19.1%MintegralAd-techMar-tech 1.1. 1)Ad-tech (Apps) 2)Mar-tech i.GameAnalytics3503,000ii.SaaS 1.2. 1)Ad-tech 2)Mar-tech Mar-techSpotMax 2.Ad-tech 1,038.5268.6 3. 1,038.52022881.817.8%Mintegral980.494.4%58.15.6% Mintegral18.8%980.42022825.2Mintegral 2.5%58.1202256.620222022323.7% 3.1.Mintegral 3.1.1. Mintegral980.42022825.2202218.8%2023257.2255.4241.8226.119.5%28.2%14.8%13.0% 1)Mintegral10(1) 1210(1)Mintegral 202212 31202312 3110(1)390544 10(1) (1)101010(2) 2)Mintegral10(1) 202212 3110(1)202312 3193.3%(2)115.0% (1)101010(2)*100%(3)20231231(4)20221231(5)10 3)Mintegral10 1210100100≥101001,0001,000≥1001,000≥1,0001010035.1%47.7% 202312 31100≥101,000≥100≥1,000 4)Mintegral10 202312 31202212 31 (1)*100%(2)20231231(3)20221231 (1) Mintegral2023Q42023Q394.7%93.5%12.8%15.7%Apps21.8%23.6% 4.Mintegral (1)Mintegral (1) 30%30%Mintgral29.1% 758.82022630.720.3%Mintegral77.4%3.2%2023202266.3%Mintegral 37.9202248.822.3%Mintegral3.9% 3.7%63.9202266.4 42.3202234.422.9% 5. (1) (1)(2)(3)(4)(5)(6) 477.42022380.146.0%7.2%15.3%EMEAEMEA 341.52022296.815.1%32.9%Mintegral 210.92022191.410.2% 50.8% 16.6%836.82022717.4 217.32022177.022.7%20.6%202219.8% 21.7%205.119.7%2022 12.278.2%2022 23.1%50.9202266.1 0.7 11.8%94.32022106.9 170.88.2% 5.6 9.8%53.6202248.8 29.620222.2191.3%105.3202236.1 20223 3148.8 (1)(2) 51 2023512022(1)522021102 (1) 86 20232022(1)2021 : (1) 2022108.010.3% 35.3%7.220225.3 5.920221.0 21.8202215.0 (1)(2)(3)(4)(5)(6)(7)(8)(9) 105.3202236.1191.3%19.120229.748.8 20231231100,000,00010,000,000,0000.01202312 311,601,073,164 202312 31691.6202212 31602.1432.4202212 31354.062.5%2022 12 3158.