中国应用类 APP 营销特征与偏好洞察final

APP InsightsofChinaNon-gamingAppsMarketingFeaturesandPreference WWW.REYUN.COM 1 WWW.REYUN.COM CAS 20+ 10 202211——20221231 App App —— ——O2O —— —— WiFi / / / WWW.REYUN.COM App / / App   &   WWW.REYUN.COM 01 APP Part1 App App App 1.1 26% 2022 2,300 App 6,200 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 6,000 5,800 5,600 5,400 5,200 2021–2022 App 67.1% 49.0% 5,000 2021年 2022年 / & WWW.REYUN.COM 2022App 6 2021 3.15 App 2022Q2 6,000 5,000 4,000 3,000 2021–2022App 20.0% 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% -60.0% -70.0% Part1 App 23.1% 21.9% 15.5% 19.4% 20.7% 14.8% 16.9% 15.2% 13.9% 10.1% 11.8% 10.5% 6.4% 2.3%6.7% 14.6% 11.8%11.1%11.4% 12.0% 12.6% 10.3%10.2%10.1% 1 2 3 4 5 6 7 8 9 10 11 12 6 2,000 1,000 0 2022202120222021 App No.1 App App  3 App 30% 2021–2022App +2.2%+1.3%+3.4% WWW.REYUN.COM +1.6%  2021 App -2.0%-0.8%-2.6%-1.4%-1.0% -1.1%-0.3%-1.0%-0.1%-0.2%-0.4% 25% 3 App 20% 15%  App 2022 2022App App 10% 5% Part1 App 4App 0% 20222021 130.0% 30.0% -70.0% -170.0 -270.0 -370.0 2022 App 350 176% 70% 83% 40% 45% App 28% 54% 15% 7% 5% 16% 51% 1% 49% -9% 7% 0% -25% -8% 36% 32% 29% 24% App Part1 App App O2O WWW.REYUN.COM App 80% 70% 60% 50% 40% 30% 20% 10% 0% App 2021 53% 47% 45% 45%45%44% 42%42% 2022AppApp 175% 2022 App App App  O2O App 2022App2022App Part1 App App O2OApp WWW.REYUN.COM Top1 2022AppTop5 1 2 3 4 5 6 7 8 9 10 11 12 Part1 App  2022 App 160 2022App 86112022App 3 6 140 120 100 8 11 80 App App 818 60 O2O 40 20 0 1234 5678 910 1112 Part1 App  App Q1 7 WWW.REYUN.COM 2022App 70% App 64% 60% 40%39% 52% 46%45%  Q1Q2Q3Q4 App Part1 App App No.1App App 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 35.8% 18.2% 9.2% 7.6%7.1% 4.2%4.1%4.0% 4.2% 1.4%1.2%1.2%0.6%0.4%0.4%0.2% 2022App App App App 3 App 2022  App  App Part1 App App App WWW.REYUN.COM 2022App 69 99 91 90 88 79 76 72 7171 64 63 616161 58 2022AppApp Top1 /  App 2022 App Part1 App App App  App WWW.REYUN.COM 2022App 8 100%  App 90% SKU 80% 70% 60%  App 50% 40% App 30% 20% 10% App 0% Part1 App App App  App 3 App app App App 3,111 1,882 1,325 1,115 945 845 784745 655 611 542 516510 350 4,356 2022App  App WWW.REYUN.COM 2022App 4,000 App 1112 App 3,500 App Q3 3,000 App 10 2,500 2,000  App / 1,500 1,000 500 0 1234 567 89101112 Part1 App  App 11 8 10 WWW.REYUN.COM 6 App 12 App 11 10,000 9,000 8,000 7,000 6,000 5,000 2022App App 4,000 3,000 2,000  2022 App 1,000 9 0 1234567 89101112 Part1 App WWW.REYUN.COM 2022App 11 App  App 1,200 21,000 App  App 800 600 400 200 0 1234 567 89101112 Part1 App  910 Q4 App Q4 2.5  5–8 App App WWW.REYUN.COM 300 250 200 150 100 50 2022App 0 123 4567 8910 1112 Part1 App Part1 App 2023 2022App 3 2,700 Q1 App 3,000 2,500 App 2,000 1,500 1,000 500 0 1234 567 89101112 Part1 App App App 9 5 WWW.REYUN.COM 2022AppTop30 1 2 3 4 5 6 7 8 9 10 App () 20 WIFI 11 12 13 14 15 16 17 18 19 App 29 30 UC 21 22 23 24 25 26 27 28 App WWW.REYUN.COM 02 App App Part2 App App—— App 3,000 2020–2022 App Top5 WWW.REYUN.COM 2022 2022 App 2020–2022App 2020–2022App Top52022 34% 69% 65% 54% 24% 20% Top5 202020212022202020212022 Part2 App App—— / WWW.REYUN.COM 2022App 1,100 5App App 6App App 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0 123456789101112 900 800 700 600 500 400 300 200 100 0 Part2 App App—— App App App WWW.REYUN.COM 2022App 4 , 0.4% , , 15.2% 1.3% , , 7.2% 38.3% App /, 9.6% , 10.3% wifi, 17.8% ,2.7% , 8.2% , , 26.7% Wifi, 12.7% , , 20.0% 16.8% /,3.0% App App Wifi App  Wifi App App 9.9% App App WWW.REYUN.COM Part2App App—— App 2022 App 140 Wifi App 120 100 App 180 60 40 20 0 * 70% 57% 56% 60% 57% 57% 51% 32% 33% 25% 27% WWW.REYUN.COM Part2App App—— App 2022App 80% 70% 60% 50% 40% 30% 20% 10% 0% App2022 600 500 2 500  App App 39% 33% 400 300 200 2023 100 App 0 WWW.REYUN.COM Part2App App—— 2022  Wifi App 79% 71% 70% 66% 63% 61% 60% 54% 53% 37% 35% 16% 90% App 80% 70% 60% 50% 40%  30% 20% 10% 0% Part2 App App—— WWW.REYUN.COM 1 2 3 4 5 App 1 2 3 4 5 App / 5 2345 1 2 3 4 App WIFI 5 WIFI 4 WIFI 3 WIFI 2 WIFI 1 App / 1 2 3 4 5 App 2 3 4 5 UC 1 App Wifi 1 2 3 4 5 App 1 2 3 4 5 App AI 5 AI 2 3 4 3D 1 App / V4 1 2 3 4 5 App 1 2 3 4 5 App 1 2 3 4 5 App WWW.REYUN.COM Part2 App App—— Part2 App App —— CAS HOT , 7.3% , 8.7% 2022 , 45.3% , 38.3% 2022 WWW.REYUN.COM , 61.7% , 13.5% , 25.2% 2022 1.5w 1.2w 9.0k 6.0k 3.0k 0 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-18 Part2 App App —— CAS HOT WWW.REYUN.COM 2022Top 2022Top No.5 ~ No.4 XX No.1No.2