WULIANGYE (000858) is a company that produces Baijiu, a traditional Chinese liquor. The company has shown resilience in its sales performance, despite the challenges posed by the COVID-19 pandemic and a sluggish economy. The company's signature Baijiu, Crystal, has achieved strong sales in 2022, with 14 out of 21 markets in China reporting positive growth. The company has also made progress in brand building, production capacity layout, and marketing reform. Moving forward into 2023, the company plans to maintain stability while striving to improve quality and increase volume. The company plans to consolidate the core position of Wuliangye 8th generation and strengthen the market infrastructure of Wuliangye Classic by launching Classic 20 and Classic 30. The company's net profit is expected to grow by 19% in 2023, with an estimated P/E ratio of 21.40. Overall, the company's resilient sales performance and plans for quality improvement and fast growth in 2023 make it a buy.
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