The "State of Marketing" report by Salesforce Research surveyed 6,000 marketing leaders worldwide to understand how they are adapting to the rapidly changing marketing landscape. The report highlights that marketers and businesses are prioritizing driving value from existing tools and productivity, while embracing innovation and leading with values. The report also discusses how marketers are preparing for the retirement of third-party cookies and removing silos to enhance collaboration. The report provides insights into how marketers are navigating uncertainty and working towards a more equitable and sustainable future. Overall, the report serves as a helpful guide for marketers to deliver exceptional customer experiences and build lasting relationships.
