The value of social commerce sales is expected to reach $958 billion in 2022, according to a survey methodology. The creator economy is also expected to be worth $104 billion, with a significant increase in content in recent years. A growing majority of businesses have a standalone budget for content marketing, and the most mentioned brands on social media in 2021 were identified. The marketing industry raised more than $800 million in 2021, and the majority of brands have a stand-alone budget for content marketing.
