掀开网文网漫新篇章：解锁印尼、巴西和墨西哥市场机遇

鉯䪛ꛗⷅ䋯㶻յ䄘粠重⽰乄重⿬粠䄬㏜庵儬鷕 亍疟珖 泘䎓 ⯥銨3 ▽鉯粠乄粠庵겅㓊氳㘍Ꝛ䗯⬅ 丘㰅数养出┯氳㘍Ꝛ䗯⬅丘㰅数养⫂㳋氳寕顠嘗䌋粠乄粠庵겅㓊氳㘍Ꝛ䗯⬅ 6 8 10 ⷅ㶻䄘重 重⿬ 䄬㏜攑憠⮇冫勂几 13 18 23 28 ▽鉯⺨╄䄬㏜氳㱴鈸攑憠⽰乄⴬攑䏣 䬠❠⪓竞⛤䶺䧏╙⛼縖顲耇隀ⲁ⽰⮵榫睖┲氳ⱱꄈ 䫓碠僗⻹䌖ⱱ氳⹫◄竞䌋阻阞♑☕䙞䖸氳仰籈⛮뀰 31 36 41 47 鉯ꛗ粠乄粠庵儔全氳㘍Ꝛ儬鷕 ⺨╄䄬㏜╈氳⯆羿兴鷺53 ꡭ䎓55 ▽岑⯎䏆⿏ն ⯥銨 䡘⴬♜问孨塜竞㏇䌋鲍沸鲽车ꠢ陸㵒▊☕䘱♜催氳鳦ꠢ氳陸休▊♏䘱出丘问㰅 丘겐㰅⽰数⫂养㳋出⮡┯⛼㏇丘⪓㰅杷䇖袖⺐Ⲩ篢⹠篢㷤㽢颯鈼겐┘յ鷴ꮠ指阦☫氳珒䧪注䡟ⶭ㏇䩺◇浔䓃保绪耇䣉䣆耇儬䥇㷚ⶭ䆠☕ն♜抆菋縡㏇㷚㞝䆠 ⯥ꪫ縖紮║⛮浔氳┉꧎光姳䧪ն䡟⺱绪黁㶩粠佭乄㞝⽰⛰粠席庵餉⛼⪓縖杷█陸 陸懷䗯ն氫汷░免鲸䭖炐▽㞝⛰鲽车䢦꧎ ⭤䈲⾚陟鼨ꠅ⺭⛼籁⫞▽鲹♷氫汷░䄹 ╙▽䌖겅粠乄粠庵겅㓊氳⹠㷤Meta┚僷䅬Ⲃ粠乄粠庵䈒榫ꄆ亍憠措朆♏☕氳ꠢ 氳㓹滼䋧阻♔席餉陸縖仼沠㘍Ꝛ氳꧎姳ն 重⿬ն☳陸縖⽰⛼縖允竞ꪫ全洇鲹◙ 䡘♜⪩嫱▽└光ꄆ憠䄬㏜䄘重յⷅ㶻⽰ ⺱氳䧪䡟ն╙▽藜䐂䲴⫞塝氫汷░䢦꧎氳 䄬㏜㏇粠乄粠庵䫠䇯竞ꪫ齉⺨舅ꪫ║浔┘瓀樋嬼㴕䡘♜鲽车▽┉硍⮜┥㳄阼隅 䇜䄄Ꙟ⛼㵒ն鲹└光䄬㏜鲽车▽隀溿⽰顫乢䷅꥘儗氫汷░┘别佭╙▽⺸䖻䬠❠♔☕╙儗氳㷤 飊Ⱶⲡ勆卓㱚鲸脱㓹鳮◇▽丘㍌䩺熨⽰⯥全渤舅䓪┪氳槡┯⺨ⱷ㏐㘍氳Ꝛ䡗饟 Ꝛ僿瓀樋ն 䏧鲹㍌䄹熨僷㘍耇Ꝛ簄饟䏧䖻╙⻪䖻鳞䬠ն❠塝▽㛚㲓榫䡘氳♜鲤鲸僿劯⽰䩺 Me䧏ta珒䄹僷忂ⲍ粠乄粠庵⚀┯鲍⺸⪓杷䇜⽰ ⾚纭篾陟僜阦ⱷ䖻╙䡘儔♜全ⱱ⢢姳㞑Ⲃ⬢䖻㚷┚⪓㲓杷朆⹨㘍⚜Ꝛ䋧ն碑 儝♧蔻 M车e┯ta䔅㛻篺免杼ⶕ⵲ 4 ⯥銨 “激䡘♜┘䐂┘㍮㱥┉꣘休ꠢ陸阦䡘♜僗㚲⺎⸼ն ㏇庵亍█⫦┘橻卓䗯㛚僿ꠑ㍕塝☕♜紇㵒㎁粠劲簇銨⫂㳄㳋氳氳鲹꧎⺀姳陚忂侁㘍䐂劲粠㛚乄顛粠⮊ն㞝⭴☫┘狕☳⼑鲹朆█䎬䫠䌋ⲁ⮽▽⹩粠朆乄竞粠嫏庵车丘┯㰅氳⹫⹠◄㷤겅ն㓊氳⮡亍㷄 ꣮Ꝛ浔ꡙ粠夀乄佭粠☜庵兰䇖⺐䧏簘竴蔻☕♜┘焔金ꠋ┖┉光㘍 ⭤◙䈲䄬氳㏜⯥╙渤粠瓀乄樋粠┥庵㳄⚀┚┯䬠M❠et▽a㍙儬꠼⚢碧㳢鲹⺭◙⛼⚀┯♔䈒漶㵨㲋䄄⿵⛼ꄆ┯憠ⱷ䷒㘍㏇Ꝛ⿵նꄅ♔⹖浍┖⽰儔全㞝⛰㏇鲹◙䄬㏜⫂䫠ⲁ 䄹겅僷㓊䡘⹠♜朆㵒氳粠儬乄⚢粠庵㵨儔忂全ⲍ⹠䖻㷤碑氳ⷊ䛄车俍ⲁ颯♔全⹖ն䡘♜㏇鲹光 ⭤䈲⪓杷⺭⛼⚟⛂ JeffLHermann Ⱌ䔅逯 氳㘍Ꝛ䗯⬅ ▽乄鉯粠庵겅㓊01 +8.3% ⪓清杷㏰丘㘍㰅Ꝛ数曎养(C出A┯GR氳)择⺭ 2022-20266 丘╙㰅粠数乄╵粠◲庵┯겅袖㓊Ⲩ䅠⹠全㷤▽䄉㛻儬⚢ 亍⹠⫦㷤橻ⲁ䗯ⱱ簄ն䢦丘僗㰅氳数丘养㰅┯尜ⱷ沲齉榾涌㯹全崅▽䡖亍յ氳鈼 1 겐憠┯䲭鈷յ阾榾▽㯹䄉⭴㛻撷氳յ㘍炙Ꝛ◬㨦ն⛮鲹⽰奨丘┘㰅╙ꮠ㜦养 ㍕䗯倽╙⹠74%氳⪓杷寕顠縖辑炐☽♜舅橻 鲹┉㘍Ꝛ氳羜⺵佭ⲁ䒳⹠㷤氳出┯䎬ⲡ车╙⺨熨個孲寜ⲁ鵲㶩▽丘㰅数养出 ┯䎬ⲡ氳⹩䇥ն鲹佫炐浔㏇丘㰅数养出┯ ☳指竞ꪫ氳䫠ⲁ㍕碜⮽┘亇⹩⴬氳寕顠縖 ⫂ꢝ▽╚孲䎬䌋兴㛚鲸僗亍⪪㘍Ꝛ겅 ꄆ憠䄬㏜氳丘㰅数养出┯鈺嘗 (⶝⛤氬┒紇⩕ 2022-20263,4,5 +6.08% 354.5 2 ✳榫侁蜷 0ⱶ20ն清6僖⺵㵒◎纭粠氳 㓊宰⭴姢ꪫն 儗氫汷░仿㏇꠭伺└光냖弍䄬㏜免氳粠乄 20222026 279.9 ┥兴㳄⺵것㵨孾簒簘⪭变免䧏┉ն◙㍕亍塝⪴䡗⹠氳㷤▊免䘱䄬㏇㏜橻氳䗯丘㰅㍌数清养出⺨┯光㵨ꄆ㏇憠儔䄬全㏜⭓氳清㘍䒍Ꝛ鵮⯥⹠俍㷤❤ն仾儔䍠全ⲡ ⪭㏰免㘍Ꝛ것曎阞飃ⷅ鲋㶻㵨⭴朆㛻䆋㘍Ꝛ择⺭清 粠庵出┯䎬ⲡ⺱休纺扦⛮氳⯆羿瓀樋ն +10.8% 143.3 +7.30% 160.2 (8.3%)3,4,5ն 㘍Ꝛ曎 10.8%⚝◇⪓杷择⺭清㏰ 95.2 120.7 ⷅ㶻䄘重重⿬ https://www.statista.com 丘䩺全嶏 h藜t⹧tps://www.ericsson.com[3]“EntertainmentinIndonesia”Statista2022䇗7僖藜⹧https://www.statista.com[4]“EntertainmentinBrazil”Statista2022䇗7僖 [1]“GlobalDownloadonDigitalLifestyles”⭤䈲2021䇗2僖⹠䄭https://gateway.thefuturescompany.com[2]“ConnectivityinaCOVID-19world”2022䇗7僖藜⹧䇗7僖h藜tt⹧ps://www.statista.com[5]“EntertainmentinMexico”Statista2022䇗7僖藜⹧https://www.statista.com[6]“EntertainmentWorldwide”Statista2022 㛢╄丘㰅数╵겅㓊룋㜍䇜将 1 ♳⛰休⠯齉指ն 䥽䣆紇儬䄬氳㏜俋⹨⹖橻䗯☕䏆♜⿏菋㏇⫋丘ⱶ㰅┕数5养G峗休鷺♏氳氳休⮽ꠑ全奃⽰♔保䏢耇 僜ⱷ♔➘耇䥇⩝鈸洇僄亍┕篪氳榾䏆2ն ㏇数╚养金겅氳㓊䥽紇鈸䄬⚜㏜┘⻈鈼䪲겐⭴憠胭䲭ⴎ䡗╙♀겅顠轲队㘍ꠢꝚ鈼氳겐丘憠㰅䲭 ㏇䄘重⽰重⿬⺨╄丘㰅数养겅㓊氳䷅⪍㘍Ꝛ䗯⬅2021-20223 ☕♜夷㛿氳┕粠休ꠑ4,5,6 㵸休⮇ 䄘重 重⿬ 1019 ⷅ㶻 8㵸休55⮇ 8㵸休36⮇ 鈼겐憠䲭 +20% 榾㯹崅䡖 +14% 丘㰅ꮠ养 +16% 榾㯹⭴撷 +4% 2兴5䓧%佭ն⮵㵒榫数㏇╵湿⪝僿⺚橻縡䗯銨僿ꠑ僗⭴┉朆걸氳䎎亍ⱷ车僿╙▊䘱䇜ն䌖㵗☕♜㵨鲹◙车╙⹩䡗Ꝛ ⮡㡏☕⪵꺙䅫䣮车㲇 “㏇橻䗯僿ꠑ丘㰅㨦⛮寕顠ꄈ┕将▽ MichaelJ.Wolf ActivateInc7 [7]“HowCovid-19hastransformedtheamountoftimewespendonline”վⶕ㶂轵仼䥊տ2020䇗8僖⹠䄭https://www.wsj.com 2022䇗4僖https://labsnews.com[2]“ReasonsforsubscribingtoSVODinLatinAmerica”Statista2021䇗11僖⹠䄭https://www.statista.com[3]“DigitalMedia 2022:Mexico”Datareportal2022䇗2僖⹠䄭https://datareportal.com[6]“Digital2022:Indonesia”Datareportal2022䇗2僖⹠䄭https://datareportal.com 丘[1]䩺“L全at嶏inAmericasurpassestheU.S.andEuropeandisalreadythesecondfastest-growingstreamingmarketintheworld”LatinAmericaBusinessStories僄⺵催亍休ꠑ╙Worldwide”Statista2022䇗7僖藜⹧https://www.statista.com[4]“Digital2022:Brazil”Datareportal2022䇗2僖⹠䄭https://datareportal.com[5]“Digital 亍⪪丘㰅数╵䎬䌋 亍╋⪪㳫丘㛢㰅劫数氳╵亍䎬亡䌋全❠鉵▽鱳⹨⚜ ┉⯇ⷊ鲋氳湿鈼겐 ☕⯇♜㷚꥘氳免鲹嫱眷䙬⫂ⱱ㳋氳䎬休䌋ꠑ䡗籔╙湿▽䧏弪孲鲹ն阦㏇湿䄘鈼重겐 舅氳☳✳榫Inꄈst㘍agꝚra▽mReels⹠䄭⺵Instagram 夷僖✳榫♔┖䇖⺐氳粠妩奃❇2022䇗1,2,3 ⷅ㶻䄘重重⿬ 4.3%4ն ⹨⪓杷氳䫠ⲁ㏇⪓杷葶 波䫙ⷊ休氳寕䕜◬孲 1,400☛兣5ն┚塝⺱休ꈶ◇┍䡗榫䢓齉 ㍴⫂M榫e䢓ta孨䤗餠儛炙┕◬夷㛿㛿䓪◎⹠氳寕䕜飃鲋 5 辑休炐⚢催☽ⱶ♜䷒㏇䑐饇ն䶺丘䧏㰅寕数䕜养◬겅孲㓊氳█⚀飉┯全䣒飉◬❤鷺顽阥◇阷寕䕜榗◬舘孲佭全䫠➢ⲁ鲽鯸┉⴬硍ն⮜孨ⲁⴎ䦮⫂㳋 https://datareportal.com[3]“DigitalReport:Mexico”Datareportal2022䇗2僖⹠䄭https://datareportal.com[4]“24InstagramReelsstatsthatmightsurpriseyou” 丘[1]䩺“D全ig嶏italReport:Indonesia”Datareportal2022䇗2僖⹠䄭https://datareportal.com[2]“DigitalReport:Brazil”Datareportal2022䇗2僖⹠䄭 https://www.destinationcrm.com/ H⹠o䄭otsuite2022䇗5僖⹠䄭https://blog.hootsuite.com/[5]“MetaToutsMessagingastheFutureofBusinessatConversationsEvent”DestinationCRM2022䇗5僖 89% 96% 94% 90%88% 81% 85% 79% 93% 48% 68% 81% ꣮⫂指㏐㳋鲡縡榫ꪝ丘篣㰅顏⫂⫂㳋㳋斻⛼僗☽氳♜┉塜◙㏇亍飉겕全⹫㰅飉 ◄䤗䄇ն վꠇ㛥뇨榾❪տյ⽰վ飃紇☕㎁꠼տꝚյտ氳⛼縖1 MarkWaid 亍⪪丘㰅数╵飊ⲡ ╙塜▽⺸席浔餉催亍ⴎ꧎㳋姳յ催丘㰅⻹数䌖╵ⱱ车氳┯亡氳⺸鈺⹠⮟㷤 ☕♜⹠朆舅流氳⪪飯⺆僗└⮇ꙵ懷䈲ն 䚊㲇◎ⲁ⹩䐂催ⱶꄆ金 2 AR⽰VR兴眷 7氳9亍%됁氳⛮⹨뀰阼⽰縖䚊䔅㲇佭◸㏇⹨㵖界ն耇憠切仼䅻问孨 ⺭⮡飉全飉孲车 仼沠嘗矖ն鲹阦鈸⚜氳◎ⲁ催ⱶ岑⪍㍕╙☽ 指◎清纭全粠飉⮡全⛼飉縖俋氳⹖鉉荈鈸┉⚜波┚㏇⮡⹠⛼㷤縖⹩兴⴬ꠑն氳꣮槡浔꡿ 氳亍䤗儛耇阦☕♜㱮⪓婡寁㏇⫂㳋免ն数餉ⱶ⻹┘䌖⭴ⱱ䢓⺎㶩㞝耇⛰◸⠺⹨Ⲃ氳婡亍寁겕䤗䌋儛⛮뀰䣒鵲☳☕縡♜㘍 䕜⸼◸⹨┘ ☕♜峻僷┘榫ⲁ耭氳数养⫂㳋 ♜⫂⹩㳋䡗ն▽╚ⲁ⹇┚縖縡┘⫋⺆佭逈ⲁ㏐寕顠縓诿⮽⮡⛼縖┚⫂㳋寕顠縖氳鉉荈䋯㡏ꄆ 数养⚀┯⺎㞝⛰⠺浔鲹罆┱곽阦寕顠縖┉颯 ⺭⮡蛈ꛖ孨ⲁ☳縡䬠ⶍ釙沲☕丘⽰⹇┚䈲 耇䌖⹠⪦뙧氳⫂㳋⹨⮽鴒䩯 ☕顠♜耭䘶氳金鰇鴣册熊⫂鲋㳋䈲ն깴⭤⽰䈲氳Global 9㲓7%ն氳꣮Z浔┉☕♏♜洇㵒ꄆ洡洡㲓㲓䓪氳䇜峻㏇僷问飉孨全免飉㵖䍠界憷洡 2 佭催指㏐浔浍◇䅬Ⲃ鈸⚜䷒册骱䑐 鲹丘㰅注奃22017清┕ⶍ▽9憠ն ⪦뙧佭藜䐂蛈ꛖ懷䈲僄ꄆ金氳㍕碜3ն M縖O塜N㏇IT飉O全R飉20指2㏐1隀㵖溿界侁甏炐⴬问8孨7氳%竞氳䌋⹨阼数氳养⹫⫂◄㳋䣆㞝嫏⛰䣉┘耇⫋聰┉熊⽏╚鴒孲姳数亍养겕䎬Ⰾ䌋䗯䘱榫縡 ☽뙧♜氳氳⫂⪪㳋飯ն☳28╚%孲氳⫂蛈㳋ꛖ鯸縖⺸辑▽炐耇䌖阦颯⫂俋㳋鵠䌖☕颯⪦数舅养流⚀⮡┯⛼㞝氳⛰⫂䜕㳋浍全陃䏆权⿏炙☳紮俋氳鵠粠☕篍免亍界佔⮽耇榫 藜⹧[3]“50VideoMarketingStatisticstoInformYour2022Strategy”Hubspot2022䇗7僖藜⹧https://blog.hubspot.com 丘[1]䩺“W全h嶏atcanpublisherslearndigitalcomicbooks”BookBusiness2022䇗7僖藜⹧https://www.bookbusinessmag.com[2]GlobalMonitor2021⭤䈲2022䇗7僖 ꣮榾浔㯹丘░㰅䄬数㏜养氳出择┯⺭氳清㘍㏰Ꝛ㘍Ꝛ粠曎乄㵨粠鱳庵⮽겅㓊█内ⲡ縡┕ն것阞☳2020清⮽2025清 ꣮粠浔乄☕粠♜庵㵖겅姳㓊催觡╙誾⪓浔ꪫ儔氳