The State of Grocery Retail 2022-Europe report by McKinsey&Company EuroCommerce highlights the challenges and trends shaping the grocery industry. The report covers food and grocery market KPIs, the state of grocery retail in Europe, key trends shaping the industry, and opportunities for growth. The report also includes interviews with industry leaders, such as Matthias Wunderlin, CEO of Migros Supermarkets, and Melanie Smith, CEO of Ocado Retail. The report emphasizes the importance of online grocery, sustainability, and transforming the food system. The report concludes that while the invasion of Ukraine has produced a further shock, the industry has the opportunity to build stronger people models and transform the food system.
