The World Retail Banking Report 2022 highlights the rapidly changing competitive landscape in the banking industry, with agile fintech competitors challenging traditional business models. The report emphasizes the importance of leveraging data and new technologies to understand customer journeys and deliver personalized experiences, which are critical to driving loyalty and growth. The report also highlights the emergence of ecosystem strategies, where banks embed finance in customers' journeys, as a key avenue for growth. However, this approach poses unique challenges, such as maintaining exclusivity and avoiding brand dilution. The report provides insights and recommendations for industry strategists to navigate these challenges and succeed in a platform world.
