Nielsen's 2022 annual marketing report highlights the importance of agility and real-time data for marketers in today's constantly changing landscape. With consumers demanding brands to know them and media choices seemingly infinite, it's crucial for marketers to have a clear understanding of their audience and their behavior. The intersection between brand building and customer acquisition has never been clearer, and marketers must be relentless in their focus on driving business outcomes. This means adapting to ongoing disruption and media fragmentation, and using data to optimize campaigns for the highest ROI.
