2024全球电商平台现状报告

Overview of Global Online Marketplaces

Key Players and Growth:

• Top Leaders: Taobao (No. 1), Tmall, and Amazon remain the top three marketplaces.
• Noteworthy Movements:
  • MercadoLibre Inc. jumped to No. 7, overtaking Rakuten Ichiba.
  • OfferUp dropped from No. 10 to No. 12, behind Lazada Group and Coupang.
  • Ozon (Russia) grew 110.3% and moved up from No. 19 to No. 13.
  • Temu (China) ranked exceptionally high at No. 18, and Shein entered at No. 83 with a 40.7% year-over-year growth.

Marketplace Participation:

• Top 1000 Retailers: Overall participation dropped to 56.0% in 2023 from 58.0% in 2022.
• Amazon: Lost the largest share of Top 1000 merchants, dropping from 54.0% to 51.3%.
• Walmart Marketplace: Maintained resilience, keeping its share flat at 14.3%.

Retailer Insights and Consumer Behavior

Consumer Behavior:

• Buying Frequency: 61% of consumers buy from marketplaces such as Amazon, eBay, and Etsy.
• Experiences: 43% faced challenges with marketplace shopping experiences.
• Perceptions: 45% noticed changes in their marketplace buying behavior over the past year.
• Future Behavior: 40% expected changes in their marketplace buying behavior compared to last year.
• Unfamiliar Brands: 57% would consider buying from brands or sellers they haven't heard of.
• Previous Purchases: 30% purchased a product directly from a seller's website after finding it on a marketplace.
• Influences: Price, variety, and convenience were the main factors influencing purchases.
• Concerns: Security, delivery times, and product quality were primary concerns.

Case Study: Dude Wipes and Walmart Marketplace

Challenges:

• Shipping Issues: Limited staff and one shipping location hindered fast nationwide deliveries.

Solution:

• Walmart Fulfillment Services (WFS): Enabled two-day shipping across the US.
• Inventory Management: Improved inventory levels and provided customized recommendations using machine learning.

Benefits:

• Time and Resource Management: Freed up time and resources for business growth.
• Customer Experience: Enhanced visibility and managed out-of-stock issues.

Global Growth Stories

Rapidly Growing Marketplaces:

• Russia’s Ozon: Grew 110.3% year over year.
• Shein: Grew 40.7% and entered the rankings at No. 83.
• Other Notable Growth:
  • Hepsiburada (Turkey): 31.0% growth.
  • MercadoLibre (Argentina): 29.9% growth.
  • Flipkart (India): 20.1% growth.

This summary captures the key trends, growth stories, and insights from the report, focusing on the most significant data and developments in the global online marketplace landscape.