[Jungle Scout]：2024年亚马逊户外运动产品市场洞察报告（英文版）

Seasonal Shifts: Sales and searches for camping gear have declined by over 30% in the last month, while searches for dove-hunting tools have surged by over 300% in anticipation of the hunting season starting in September.
Niche Terms: Brands can leverage niche, descriptive search terms to capture highly motivated buyers and achieve higher returns on ad spend. These terms often show significant growth (up to 305%) but lower competition compared to broader keywords.

Revenue Breakdown: First-party (1P) sellers account for 30% of the market, while third-party (3P) sellers account for 70%. Year-over-year (YoY), 1P sales grew by 3%, while 3P sales grew by 16%.
Top Products: The top five products by unit sales include:
- King Koil Plush Pillow Top Air Mattress (sales down 105%)
- Reaction Tackle Pro Grade Braided Fishing Line (sales down 6%)
- Sahara Sailor Motivational Water Bottle with Time Markers (sales down 12%)
- Jeaoia Waterproof Sleeping Bags for Adults (sales down 4%)
- Xtauto Collapsible Portable Camping Lantern 4-Pack (sales up 36%)

Leaders and Movers: Major brands like RTIC, E yeti, Penno, Hike, and Ugly Stik experienced small but significant changes in market share (+1% to +1%). Notably, Coleman saw a 3% increase in market share YoY.
Revenue Trends: Market share trends reflect each brand's performance within the outdoor recreation niche of Amazon’s Sports & Outdoors category.

Competition Levels: Keywords like "water bottle," "dove vest," and "fishing" show varying levels of competition, ranging from very high to low.
Search Trends: Specific branded keywords such as "Hydro Flask" and "Owala water bottle" have shown significant growth (+293% and +305%, respectively).

Key Products: Coleman and its products like the Fire-Maple tent and Lewtemi mosquito repellent bracelets dominate the market share for camping gear.
Top Brands: Coleman leads in both share of voice and best-selling products, followed closely by brands like YETI and Hydro Flask.

Coleman: Experienced a 28% decrease in sales but maintained a 5% share of voice.
Piscifun: Saw a 33% decrease in searches but still holds a 6% share of voice.
Leupold: Gained popularity with a 261% increase in searches for its range finder.

YoY Trends: Products listed and sales varied significantly across different brands. For instance, Piscifun experienced a 30% decrease in sales but a 25% increase in listings.

Jungle Scout Data Cloud: Provides scalable and flexible access to industry-leading data, enabling retailers to analyze and visualize trends using their preferred tools.
Cobalt: Empowers brands and retailers with comprehensive data analytics, built-in advertising automation, and intuitive visualizations to turn insights into action.

Overall, the report emphasizes the importance of leveraging seasonal trends and niche keywords to drive sales and optimize advertising efforts.