最有价值、最强大的韩国2024年度500强报告（英）
AI智能总结South Korea Retail Sector Growth and Brand Valuation
Overview
South Korea's retail sector has experienced significant growth, with online retail platforms playing a pivotal role. Most retail brands reported double-digit increases in brand value, contributing 5.5% of the total brand value of the South Korea 150 ranking, amounting to USD17.7 billion.
Key Findings
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Leading Brands:
- Coupang: Retains its position as the 6th most valuable brand in South Korea, with a brand value increase of 12% to USD7.2 billion. High scores in 'familiarity', 'reputation', and 'volume premium' contribute to its dominance.
- Naver: Secures the top spot as the strongest South Korean brand.
- Samsung: Remains the most valuable South Korean brand.
- Cantata: Saws its brand value almost double to USD869 million.
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Sustainability:
- Samsung Group: Achieves the highest Sustainability Perceptions Value of $6.7 billion and the highest positive gap value of $203 million.
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Industry Adaptation:
- Automobile Industry: Hyundai and Kia lead with strong growth and global expansion in the electric vehicle market.
- Logistics Sector: CJ Logistics embraces cutting-edge technology to enhance operational efficiency.
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Online Retail:
- Online Platforms: Account for over half of South Korea's total retail sales for the first time in 2023.
- Innovation: Platforms like Naver Shopping Live and Kakao Shopping Live combine live streaming with real-time shopping, creating engaging consumer experiences.
- Consumer Behavior: Reflects a broader trend of convenience-focused behavior, driven by fast delivery services and mobile payment tools.
Conclusion
The adaptability and innovation of South Korean brands have enabled them to set new standards in both local and global markets. Online retail platforms continue to drive growth, reflecting a shift towards more convenient shopping habits. This trend is expected to sustain the retail sector's momentum in the coming years.
Alex Haigh, Managing Director, Brand Finance Asia Pacific
