2024年数字贸易新图景报告

Going-Global—Seizing the Next Great Opportunity in Digital Trade

Executive Summary

• Asia-Pacific Trade Growth: Despite global economic slowdowns and protectionism, Asia-Pacific trade continued to grow due to regional cooperation and digital technology advancements.
• Digital Technologies: The rapid adoption of digital technologies accelerated value chain restructuring and upgraded business operations, providing new market opportunities and competitive advantages.
• Emerging Markets: Southeast Asia, the Middle East, and Latin America, with their vast market potential, attracted many Chinese enterprises looking for business opportunities.

Asia-Pacific Cross-border Trade: Sustained High Growth

• Market Segmentation:

  • High Potential Markets: Indonesia, Malaysia, Vietnam, Thailand, Philippines (large populations, rapid digital adoption).
  • Mature Markets: Singapore, Japan, South Korea (high economic development and digitalization).
  • Early-stage Markets: Cambodia, Myanmar, Laos, Brunei (smaller economies, underdeveloped digital infrastructure).
  • Budding Market: China (early-stage digital trade).

• Regional Opportunities: North America and Europe remain the top regions for overseas business due to stable economic environments and high consumption capacities. Southeast Asia shows great potential for future growth.

Key Factors for Future Development

• Technological Advancements: Use of big data analytics, AI, IoT, and cloud computing in logistics and IT infrastructure.
• Policy Environment: Implementation of RCEP and other regional free trade agreements.
• Service Ecosystem: Strong foundations provided by Chinese e-commerce platforms for cross-border sellers.
• Service Models: Shift towards fully and semi-managed services, emphasizing localization across the entire value chain.

Cross-border Payment Providers

• Comprehensive Services: Expansion from basic payment services to offering integrated cross-border financial services using AI, blockchain, big data, and APIs.
• Business Scenarios: Integration of supply chains (logistics, taxation, advertising) to provide one-stop cross-border professional services.

Emerging Technologies

• Generative AI and SaaS: Significant roles in content creation, marketing, sales, and operational efficiency.
• AI and Blockchain: Benefits in reducing costs and increasing efficiency in various business processes.
• IoT and Cloud Computing: Investments in logistics, warehousing, and IT infrastructure.

Challenges and Opportunities

• Challenges: Policy uncertainty, data security, and intense market competition.
• Opportunities: Channel diversification, brand building, and refined operations.
• Compliance: Increasing importance in the cross-border e-commerce industry.

Conclusion

The Asia-Pacific region presents significant opportunities for digital trade growth, driven by technological advancements, regional cooperation, and the expanding market potential of emerging regions. Enterprises need to adapt to evolving regulatory environments and focus on localization and refined operations to succeed in this dynamic landscape.