新一波5G消费者想要什么?
AI智能总结5G adoption is paving the path to the metaverse
- 5G Adoption and Metaverse: By 2023, 10 million smartphone users across 37 markets plan to upgrade to a 5G subscription. Eight out of ten current 5G users do not want to return to 4G.
Consumer 5G Adoption to Be Inflation-Resilient
- High Expectations: The next wave of 5G users has high expectations regarding 5G performance, particularly network coverage, compared to early adopters who prioritize new innovative services enabled by 5G.
5G is Being Adopted by a New Wave of Users with Higher Expectations
- Population Coverage vs. Usage: While many 5G markets have achieved over 60% population coverage, only 33% of 5G users typically perceive being connected to 5G more than 50% of the time.
Perceived 5G Availability is Emerging as the New Satisfaction Benchmark
- Increased Digital Service Engagement: Twice as many 5G users now engage in more than three digital services compared to 2020. Time spent on AR apps by 5G users has doubled to two hours per week, compared to 4G users.
5G is Pushing Up Usage of Enhanced Video and Augmented Reality (AR)
- Growing Demand for Tailored Network Capabilities: Six out of ten consumers expect 5G offerings to go beyond more data volume and speeds to include on-demand, tailored network capabilities for specific needs.
5G Monetization Models Are Expected to Evolve
- Metaverse-Related Activities: 5G users currently spend one additional hour per week on metaverse-related activities compared to 4G users.
- Future Consumption: By 2025, it is anticipated that two additional hours of weekly video content will be consumed on mobile devices, with 1.5 hours of this on mixed reality glasses.
