Summary of Ericsson's 10 Hot Consumer Trends Report (March 2023)
1. Cost Cutters
- Digital services are pivotal in managing expenses related to food, energy, and travel in a climate-challenged world.
2. Unbroken Connections
- Reliable internet connectivity becomes paramount amidst escalating occurrences of extreme weather events.
3. No-Rush Mobility
- Traditional time schedules may fade away due to climate regulations, energy efficiency changes, and evolving work dynamics.
4. S(AI)fe Keepers
- AI-driven services safeguard consumers during unpredictable weather conditions.
5. New Working Climate
- Corporate carbon footprints, rising costs, and accelerated digitalization reshape future work routines.
6. Smart Water
- Consumers anticipate advanced water management services to conserve and recycle water, anticipating freshwater scarcity.
7. Less is More Digital
- Digital products may signify status as physical overconsumption becomes costly and socially unacceptable.
8. Natureverse
- Urban dwellers may experience nature regularly without travel, given ongoing climate change and potential travel restrictions.
9. Climate Cheaters
- Consumers are expected to devise strategies to navigate through stricter environmental regulations and rationed resources.
10. The Enerconomy
- Digital platforms facilitate energy sharing, alleviating the strain of rising energy costs.
Methodology
- Based on an online survey conducted among early adopters of AR, VR, and digital assistants in 30 global cities.
- The survey aimed to visualize a warmer 2030s scenario and assess attitudes toward 15 digital service concepts.
- The findings suggest that technology and digitalization are central to adapting to climate impacts and managing daily life challenges.
