莎莎国际2023/24年报

關於我們 莎莎於1978年成立，為亞洲具領導地位的美粧產品零售集團。 公司於1997年於香港聯合交易所有限公司主板上市（股份代號：178），目前業務遍及香港及澳門、中國內地及東南亞。莎莎以「美」為業務重心，並以一站式美粧產品平台的定位為顧客提供多元化的產品組合，我們銷售逾600個產品品牌，涵蓋護膚品、香水、化粧品、護髮、身體護理產品、美肌養顏食品及美容儀器等。 我們的多元化電子商貿平台為不同國家的顧客提供全天候24小時的網上零售服務，以及最新產品資訊。為配合新零售時代，我們正積極整合實體店及線上業務，致力為顧客締造「以客為本」的全渠道購物體驗。 公司現為「富時指數系列」、「摩根士丹利資本國際指數」及「標普指數系列」成份股。 願景 締造美麗人生 使命 實現莎莎「締造美麗人生」的願景，我們矢志： •為股東帶來合理回報•賦予員工機會提升自我及發展事業•與供應商及業務夥伴建立策略性雙贏合作關係•為顧客提供優質且多元化的產品及貼心的購物體驗•積極參與社區事務，為社會帶來正面的影響 2財務摘要10策略報告16大事年表18獎項及榮譽22十年財務資料摘要26主席獻辭29管理層討論及分析50董事及高級管理人員資料57企業管治報告80企業風險管理報告88環境、社會及管治報告132投資者關係報告137董事會報告152獨立核數師報告156綜合收益表157綜合全面收入表158綜合財務狀況表159綜合權益變動表160綜合現金流量表161重大會計政策167財務風險管理170關鍵會計估計及判斷171綜合財務報表附註211詞彙212公司資料 20243 31183183 20243 31 46 OMO 20243 31183 20243 31 1– 5,000 120 30 106113 (CRM) OMO OMO. . 138813133276 1978 40 Suisse Programme Suisse Programme 2011 200 1997 35Sa Sa Supreme20,0002013 6500 Sasa.com 2015 2002 Elizabeth Arden 2016 HKTVmall O2O 2020 2017 EleanorSa Sa Supreme 2018 4040 foodpanda mall 2023 45 CORPHUB2023 CEOInsights Asia2023 13 Finance AsiaFinance Asia Award 2023 20 HKCT2023 2023 2023PLUS 1112 20234–2024 3 TVB2023ESG 2023 2023 Bye Bye 19202415+ 20232024ERBSuper MD 1)20164 120173 31 2)20194 116173)20194 1164) 20243 31 24.8%4,367.5 24.8%4,367.554.680.6218.9184.567.5%457.8267.4725.2 5.0202370% 31.4%3,409.72023 31.4%3,409.735.1%202312023 20242 VIP VIP (OMO)0.1%5.9%KOL 74.5%1.0%36.3%9.7% 6.1%2.5%1384.6% 2023128.9%78.421.4%ShopeeLazadaZalora 200 2024 30AGV 20243 31 40.832.132.122.12018/1960.1%82.9% 2023 70 200720245 6 202212202276,0003320242.52022122024410.0610.05 20232024120245599 202323.6157.5%20249.3202420.751.16 20236 202382% 3117202320245% 20237.2%5.1%20243 314.7%3.4%202452957.6% 2024 20233.7%1.6%202445% 20238 314.0% (OMO) 20243 312645 2023122024/25 LED 19202323 20237Dr. G OMO KOL KOL 12739 TRUUJensany BT-Lab 4,367.524.8%20231 35.1%3,207.322.9%166.20.3%287.420243 31183 17.4%706.617.2%16.2%71.4%58.8% 27.3%1,783.440.8%1.545.2%382.00.834.9%7.0%29.8%5.2% 281.1266.7202314.4160.6218.958.2218.054.680.6 20243 31457.82023273.3253.668.619 7.120231.95.070%2023 1. VIP31.4%3,409.7 VIP 3,409.778.1%31.4%35.1%233.8111.0110.7% 3630.5%45.2% 37.1%78.9%48.4%74% 202.45.9%8.3% 35.1% 33.6%35.1%2023132024 52.9%VIP 20243 31825134 20235 202351.579.2%20242 10170.2202375% 20235 0.1%5.9% 28.6%8.3%202.42023220.75.9%54.8%VIP2.3% https://www.sasa.com.hk/HKTV Mall (BOPIS) 409% 2. 581.69.7%71.4%70.517.1 13.5%22.9%166.22240.7%61.7% 5.4%43.1% 36.3% 36.3%415.458.8% 3. 365.81.7%287.478.6%1.23.85.0 68202312 6.1%2.5% 287.46.1%2.5%0.3%84.6% Dr.GMercedes BenzTOUSCell Fusion CDr.G Hydra Travel Aqua Kit ShopeeLazadaShopeeZalora8.9%78.4 4. 20245% 20243 31184.5457.8267.4 2024/25 20244 16169.5% 2024414.7%5 68 101.170.3310%60%21.8%578.7 46.9%48.4%74% 83.9%152.3 202452024620%9.0% 9.5% 37.1%78.9%48.4% 2645 5,00030 5121202432024520242 10,000 20243 311186472023107572 OMOESG OMO (CRM) OMO 20245% OMO 46 2023122024/252024/25 ShopeeLazada 20243 312,700689.620243 31 20243 311,252.1941.8569.0457.8267.4725.212 20243 311,252.120233 311,041.220.3% 20243 3120233 312.9% 73.3202358.6 705.32023669.516100 20243 3194.420233 31100.6 20243 31 20243 3111.9 ^ 1997646142008–20172013122017122016–2019 2018DHL201620222015201420142012201120112007DHL2006201220112008 2014–20152020–20222023–20242014–20152020–20222023–20242009–20152016–20222023–2024201520092009200620062014–2020 Sunrise Height IncorporatedGreen Ravine Limited50% 71 #^ 40 20202019Women of Hope 201920172016JESSICA2013201320122012/1320082005 2009201320174201832023120251220122023201520052004201642017320124201632006–2012200820092018–20192015–20182006–2020 Sunrise Height IncorporatedGreen Ravine Limited50% 70 ◊ 200520184 1420172024201520132018O2O2017 ◊20247 1 2022202320212019(HKIM)CMO20162014 2002(RMIT University)2004(Monash University)2019 46 2010201844 (2017-2025) 2004 40 ^ 2022420CEO InsightsAsia2023 2012Diageo plcDiageo2014Diageo20167202092000122012 2022748 20132 261720092016Harry Winston (Hong Kong) LimitedHarry WinstonOr-TeaOr-Tea Hermes, Van Cleef & Arpels, Lalique, Baccarat, Bernardaud, Christofle (Simmons College)King’s College, LondonGuy’s Hospital64 *# 2006122008201220182020(20122018)12020 40PMQ2018 BetaGamma Sigma2013 77 *# 20103 1120126 26 (H&H)20232 1ReneSola Ltd77 Days Group HoldingsLimited20091120137201210201377 37200320081999200268 ◊* 20199 21997199951997620001020071020239 22 202212 8 2019420233202332028202352025520245202652023420254202332025320188202432017620236202362025620121220201220182202422024420263 20225201811202262024520244202632024420263202442026320221 O2O 201412201952011102017102013102019102010920169201642022320186202052020520226201892022850 19961200813927University ofWindsor68 2009920129201410201841993200120082058 1/356%59100%19100%2/3 100%100% 20243 31 19 2018/19  2012 25 2009 C.2.1 C.2.1 515