AI标签科学破产品场景难题
AI标签科学 破“产品场景”难题 Nint任拓-曹力Charles-CMO 121.5126.1 132.2136.5 141.9146.3 151.3156.6 181.2187.3 167.5170.3176.1 117.0118.8 100.0 110.2115.5 1101..6103.0104.5 106.7107.3108.6109.4110.4111.3111.2111.6114.6114.5115.7 202301202405 & Nint 202301202302202303202304202305202306202307202308202309202310202311202312202401202402202403202404202405 14,00035% 12,000 10,000 8,000 6,000 4,000 2,000 - 29% 15% 13% 13% / 29% 3C 30% 25% 20% 15% 10% 5% 0% -5% MAT202304MAT202405 Nint MAT202304MAT202405 & 28% /30% / 5% 12.0% 15.7% 12.1% 75.4% 65.2% 64.1% 57.9% 73.9% 265.3% / 15% 26.8% 110.4% /3% /19% -50.0%0.0%50.0%100.0%150.0%200.0%250.0%300.0% Nint MAY202304MAT202405 & 18% 6% 22% // 16% 5.8% 3.4% 7.1% 15.1% 14.4% 26.0% 33.3% 34.1% // 21% 52.1% 44.1% 65.5% / /17% / Nint MAY202304MAT202405 & -20.0%0.0%20.0%40.0%60.0%80.0% SizableSustainableStrongTension Demo 社交热度指数 电商转化指数 电商评价标签体系 ECCommentsTag Architecture Nint202424 / + • • • 潜力区 用户展现出兴趣但传播较少持续沟通后可能成为强势标签可考虑加强沟通 互动指数 强势区 用户兴趣强，传播暂时较广 是正当红的标签短期内可大胆使用 兴趣区 用户展现出兴趣但未构成转化持续沟通后可能成为行动标签可考虑加强沟通 互动指数 行动区 用户展现出兴趣，转化力强 短期内可大胆使用 曝光指数销售指数 用户未展现兴趣，传播也少建议观察，谨慎传播 待观察区 传播暂时较广 （通常是品牌在主推）但用户兴趣不高，建议优化 弱势区 用户未展现兴趣，转化也不高建议观察，谨慎传播 观望区 用户互动不高但愿意付费 可以继续沿用 信服区 *目前已支持：某主流内容电商平台自闭环，跨平台站外搜索归因验证POC 60% Social Engagement SocialEngagement OccasionTag SellingPointTag PainPointTag ECSales ECComment OccasionTag AI OccasionTag PainPointTag SellingPointTag Step5 Step1 Step4 Step2 SellingPointTag Step3 OccasionTag PainPointTag AI Step1Step2 Step3 Step4 Perceivedupstreamcategory PackagedBeverage Clientcategory FavoredWine SellingPointTag 芒果芭乐Mango Guava 山楂 Hawthorn 生椰乌龙RawCoconutOolong 竹蔗马蹄SugarcaneWater Chestnut 樱花青提SakuraGreenGrape OccasionTag 涮火锅 Shabushabu 饮料DIYDrinkDIY 烧烤 Barbeque 吃小龙虾EatingCrawfish 露营 Camping 痛点标签 PainPointTag Thestyleofwineglassnotsuitableforon-the-go 口感腻Tastestoorich 不适合送礼Notsuitableforgifting Nint 2023Q3 AI Step5 获得高潜创新方向 Gethigh-potentialinnovationdirections 场景标签 OccasionTag 露营 Camping 饮料DIYDrinkDIY 卖点标签 SellingPointTag 芒果芭乐MangoGuava 生椰乌龙RawCoconutOolong 竹蔗马蹄SugarcaneWaterChestnut 樱花青提SakuraGreenGrape 痛点标签 PainPointTag 口感腻Tastestoorich 不适合送礼Notsuitableforgifting 山楂 1清爽露营RHaewftrheorsnhingCamping 针对户外露营烧烤场景推出清爽解腻新口味，如山楂味，蓝莓味等 2饮料DIYDrinkDIY 结合饮料中流行口味元素，如椰子，乌龙茶，甘蔗，马蹄，青提等创造兴趣口味 Nint 2023Q3 21 THANKS Nint
