2024爱德曼健康信任度中国报告

SpecialReport:TrustandHealthinChina 2024 爱德曼健康信任度 中国报告 P.2 2024爱德曼信任度专题报告-健康信任度 调查方法 全球均值 除非另有说明，全球平均数由16个受调查国家中的12个国家组成。*表示不包括在"全球12个"平均值中的国家。 统计学意义 - 0 + Significantchange 表示数据中具有统计意义的差异或变化，不是偶然或随机波动造成的。 所有标明的同比显著变化都是通过在t检验中将置信水平设置在99%以上得出的。 . 问题简洁描述 本报告中，为了便于阅读，对问题文本进行了编辑。 连续第三年的在线调研 调查时间:2024年3月4日-13日† 1615,000+1,000+/- 国家受访者每国受访者/国家** Australia*BrazilCanada China FranceGermany IndiaJapanMexico Nigeria*Singapore* S.Africa S.KoreaUAE* UKU.S. Datacollectedisrepresentativeofthegeneralpopulationacrossage,gender,regionandethnicity/nationality(whereapplicable)withineachcountry. **Thesamplesizevariesbycountryfrom904to1,002. 12-marketglobaldatamarginoferror:Generalpopulation+/-1.2percentagepoints(n=11,951) Country-specificdatamarginoferror:Generalpopulation+/-4.1to4.3percentagepoints(variesbycountrybasedonsamplesize)Marginoferroriscalculatedatthe99%confidencelevel. †FranceandS.KoreabeganfieldingonMarch5th. Formoredetailsonglobalaverages,country-specificsampleinformation,ortoseethefulltextforanyshortenedstatements,pleaseseetheTechnicalAppendix. 报告内容 P.3 1.机构信任度 2.直面挑战 3.持续赋能 机构信任度 P.4 全球：除了雇主企业，其他机构在健康领域的信任度较低 PercentwhosayItrustthisinstitutiontodowhatisrightinaddressingmyhealthneedsandconcerns 认同“我相信该机构在面对我的健康需求和问题时会做正确的事”的比例 GLOBAL12 Distrust (1-49) Neutral (50-59) -0+ Trust (60-100) Significantchange -4 68 -7 -4 5249 -5 -4 4341 Change, Apr2023to Apr2024 MyemployerBusinessNGOsGovernmentMedia Australia*6542464331 China8277628770 India8976727560 Japan5648343335 Singapore*6652597752 S.Korea3634393732 2024EdelmanTrustBarometerSpecialReport:TrustandHealth.TRU_INS_HEA.Pleaseindicatehowmuchyoutrusteachofthefollowingtodowhatisrightwhenitcomestoaddressingyourhealth-relatedneedsandconcerns.9-pointscale;top4box,trust.Generalpopulation,12-mktavg,andbyAPACcountries.“Myemployer”onlyshowntothosewhoareanemployeeofanorganization(Q43/1).Year-over-yearchangesweretestedforsignificanceusingat-testsetatthe99%+confidencelevel. 中国：在所有机构中，政府在健康领域最受信任 Percentwhosay,inChina Distrust (1-49) Neutral (50-59) -0+ Trust (60-100) Significantchange Itrustthisinstitutiontodowhatisrightinaddressingmyhealthneedsandconcerns 我信任该机构在面对我的健康需求和问题时会做正确的事 87 82 77 非政府组织信任度较上一年显著下降 70 -10 62 -22 -11 Change,Apr2023to Apr2024 -2 -5  GovernmentYouremployerBusinessMediaNGOs 2024EdelmanTrustBarometerSpecialReport:TrustandHealth.TRU_INS_HEA.Pleaseindicatehowmuchyoutrusteachofthefollowingtodowhatisrightwhenitcomestoaddressingyourhealth-relatedneedsandconcerns.9-pointscale;top4box,trust.Generalpopulation,China.“Myemployer”onlyshowntothosewhoareanemployeeofanorganization(Q43/1).Year-over-yearchangesweretestedforsignificanceusingat-testsetatthe99%+confidencelevel. 全球范围对媒体健康报道的信任度急剧下降，但中国独树一帜 Percentwhosay GLOBAL12 Distrust (1-49) Neutral (50-59) -0+ Trust (60-100) Significantchange Market 77 646357 51474640 Itrustthemediatoreportaccurateinformationabouthealthcare 我信任媒体会报道医疗健康相关的准确信息 0n/a -7n/a n/a 3938373534333230 -14-15-7-24-9-8-21-24-17-16n/a 57 5043 -14 pts Age|Income 7983 68 86 7275 Change,Jan2019to n/a n/a n/a n/a n/a n/a 201920202021202220232024 Apr2024 18-3435-5455+LowMiddleHigh 2024EdelmanTrustBarometerSpecialReport:TrustandHealth.DRV_HEA_REP.Howmuchdoyoutrustthemediatoreportaccurateinformationabouthealthcare,suchasdiseases,treatmentsandprevention?9-pointscale;top4box,trust.Questionaskedofhalfthesample.Generalpopulation,12-mktavg.,andbyChinaageandincome.*Australia,Nigeria,SingaporeandUAEarenotincludedintheglobalaverage.Five-yearchangesweretestedforsignificanceusingat-testsetatthe99%+confidencelevel.Thisquestionwasnotaskedfrom2020to2022. 全球范围对医疗健康企业的信任度持续下降 Percentwhosay GLOBAL12 Distrust (1-49) Neutral (50-59) -0+ Trust (60-100) Significantchange 市场 79787875 72 64615957565552 51494240 Ingeneral,Itrusthealthcarecompaniestodowhatisright 总体而言我信任医疗健康企业会做正确的事 n/a-7 n/a -12-3 n/a-2-2 -2n/a-5-7 -2-11-6-10 年龄分布收入分布 -5 pts 737479 61 77 88 Change,Apr2023to -12 -16 -8 -21-10 -6 58 Apr2024 18-3435-5455+LowMiddleHigh 2024EdelmanTrustBarometerSpecialReport:TrustandHealth.TRU_INS.Belowisalistofinstitutions.Foreachone,pleaseindicatehowmuchyoutrustthatinstitutiontodowhatisright.9-pointscale;top4box,trust.Generalpopulation,12-mktavg.,andbyChinaageandincome.*Australia,Nigeria,SingaporeandUAEarenotincludedintheglobalaverage.Year-over-yearchangesweretestedforsignificanceusingat-testsetatthe99%+confidencelevel. 2024健康信任度中国报告十大洞察 123 中国政府在健康领域最受公众信任 中国媒体健康信任度领先全球 医疗健康企业信任度持续下降 中国政府的信任度评分为87，远高于全球平均分43，位列全球榜首，并领先于其他机构（企业、媒体和 非政府组织） 中国媒体健康报道信任度继续位列全球第一，且评分和2023年持平；反观全 球范围内，公众对媒体健康报道的信任度急剧下降 中国和全球呈现一致的下降趋势，中国企业信任度评分虽高于全球，但较2023年下降，显示企业与公众期待之间存在差距 直面挑战 P.10 中国：对健康领域的主要担忧是流行病、可及性和支付能力 InChina,percentwhoworryabout... -0+ Significantchange Change,Apr2023to Apr2024 Age18-34 Anotherpandemic69 -5 65 Accesstomedicaltechnology 68 n/a66 Affordabilityofcare67n/a68 Healthmisinformation 64 n/a 66 Politicizationofmedicalscience59n/a66 35-54 69 69 68 66 54 55+ 74 67 65 59 59 2024EdelmanTrustBarometerSpecialReport:TrustandHealth.HEA_EMO.Somepeoplesaytheyworryab