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2 Ⰼ猰䒭Ⱞ欰姻䔲傞 THETIMEFORGENERALHEALTH 㖈շ⨴䐀⚥㕂2030ո涸倰ꛏ䭷㼋♴㕂字⨴䐀䠑霋ㄤ⨴䐀宐䎂♶倗䲿⼮կ♸姼ず傞㣐梠㞯㖈⟄⵸䨾劢剣涸鸟䏞䚉ⶢ」⻊满♸♶烁㹁Ⱏ㶸⡃⛖䧭⚹✫劢勻欰崞涸䌢䙖կ㖈鵯呋涸傞去⚥⨴䐀䋑㖞⛲㖈䘯鸟〄欰刿鶛կ ⨴䐀涸㹁⛐➢魧⡤♶欰氻鵳♧姿的㾝荛⺫䭍蠒Ⱞծ繠㺂ծ⚡䫡欨荛Ⱒ⛖䗱椚ծ礵牟涸ծ刿䎛⛐涸⨴䐀罜嶊餩罏鵳⻊䧭✫꨽宠㢴絶⚂㢕勇涸⨴䐀㢴꬗⡤կ⨴䐀鴝歲♶倗嶊鍒⨴䐀遤⚹⛲幷鷳ⵌ傈䌢欰崞涸倰倰 ꬗꬗Ⱞ欰鵯⟝✲♶➑怵」荛♰✲涻〳Ⱞ⛲雮鵂⿡㣢汥⼕㣢膃汥⼕膃涸挿㼆挿屛毫❡欰✫♧㹁涸䙼絶㽷ꣳ䚍㣐⨴䐀䋑㖞䊺鵄Ⰶ✫⟄Ⰼ猰⨴䐀GeneralHealth鵳遤Ⱞ欰涸倝紬⯋կ 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 3 2024歏鸑㥵䖃䎃♧呋㹊倶✫帿罭✫17䎃涸չ㣐⨴䐀靈叅պ 傋㖈峯㻋䎇确瑕Ⰼ猰⨴䐀倝紬⯋♴⨴䐀䠑霋遤⚹邍梡ծ」⻊⿺⪶欰ⴀ涸倝劼⠔կ劥䫣デ㼜㛇✵遤⚌錜㻋ㄤ侨研峯㻋鵮⾲꨽宠㢴絶㢕勇涸务㕂㣐⨴䐀嶊餩罏 䎇䲿ⴀ歏鸑涸Ⰼ猰⨴䐀㢅倰䒊雳䌐⸔䧮⟌涸㹐䨪䪪ⵌ剣佪尲鸑ծ欰䠑㟞Ɤ涸瑲灶〡կ 劢勻歏鸑⛲㼜荝⸂✵⟄Ⰼ猰⨴䐀ㅐ霧䋗涸錭蒀絾ざ霉⠮ծ霏倗ծ鍒Ɀ⟱⚌㢴絶䏞涸㟞Ɤ꡼곿䲿⣘腊㢿剪⸉✵刿㢴⨴䐀絶䏞涸ծ刿䱹鵛⨴䐀劥餘涸ծ刿Ⰼ㽷䙼罌涸Ⰼ猰⨴䐀㢅倰կ 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 BEYONDHEALTH+ ⚁灇㣐⨴䐀侨研♸倰岁雿 dentsuwellness FOCUSONWELLNESSDATAPOOL&METHODOLOGY Dentsuwellness鸑鵂չPOWERTOWELLNESSպⰌ猰⨴䐀垷㘗 䲿ⴀ㼆wellness湱Ⱒ刿帿Ⰶ涸峯㻋⼸⸔㹐䨪♸㔙ꢭ刿⸈✫鍒湡叻➃纈 䎇錞够杝暵涸瘻殜ㄤ⠛乄倰岁雿չPOWERTOWELLNESS㣐⨴䐀Ⰼ猰䙼絶պMETHODOLOGY 㹊梡⨴䐀碫㹐䨪涸蠒⚌㟞Ɤ ⨴H䐀EA♸L⥂TH⨴ PERSO⚡NA䫡LCARE MEN䞔TA絬L⨴HE䐀ALTH BE繠AU㺂TY FOOD&굹B♸E껏VERAGE ANDMORE… 4 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 BACKGROUND 靈叅傞薴劍㔵Surveytime2023䎃11剢10傈-11剢24傈կ Ⰼ㕂♧絁⿺倝♧絁㙹䋑涸㿨~㿨䎃륁媯➃纈㔐佐剣佪꡼⽷侨➃妃կ Surveyscope20495150 Atotalof5150validquestionnaireswerecollectedfromcorrespondentsaged20-49infirst-tiercitiesandnewfirst-tiercitiesinChina. ⚺銳翟⚌Occupation 侮⡤⽑嫱馄鵂 ⟄Ⱆ぀翟プծ⚁80⚌%➃㡦⚹⚺Over80%arecompanyemployeesandprofessionals 㭵㪞朜屣Marriage 㭵剣㷛㶩涸纈⡤⽑㣐鿈ⴔ 馄70%⚹䊺㭵纈⡤Ⱖ⚥䊺 Over70%aremarriedwithkids 䨾剣㖑⼓Area 䋑 ⚺銳ⴔ䋒㖈♧絁⿺倝♧㙹 Mainlydistributedinfirst-tierandnewemergingcities 䎃륁Age 侮⡤⽑嫱䱹鵛80% 䎃륁⟄30㿨⟄♳纈⡤⚹⚺ Nearly80%were above30 㹻䏭剢佐ⰆIncome 䎂10㖲,00剢0佐-19Ⰶ,9㖈99♰⯋⟄♳Ⱖ⚥ ⽑Th嫱ea馄v鵂era⼱g侨ewկasabove10,000, over50%werein10,000-19,999 5 霪歘꬗霃雦歋 Ⱆ぀翟プ(兜鸑プ䊨)EmployeesⰖ぀翟プ(盗椚➃プ)Managers ⚁⚌➃㡦(⼕欰ծ⠔雦䋗瘝) Professionals Ⱖ➭Others Midjourney鳇⸔欰䧭 劢㭵unmarried 䊺㭵偽㷛marriedwithoutchild䊺㭵剣㷛marriedwithchildⰦ➭Others ⼶⽂⼶⚥South&center ⼶⚎East 銯⽂銯⻌Southwest&Northwes ♳嵳SH ⻌❩BJ Ⱖ➭Others 20-29㿨 30-39㿨 40-49㿨 8,000-9,999 10,000-14,999 15,000-19,999 20,000-24,999 25,000-29,999 30,000⟄♳ Ⰼ猰⨴䐀錜㻋 WELLNESSTRENDWATCH 务⛲㼆㕂⨴㣐䐀⨴涸䐀劥嶊餘餩ծ罏⥌㖈䜂絑涸⾎鵂✫䏞氋蜦䞔》Ⰼ鵳꬗遤鍒✫㼓ꅾ涸倝♧㹎䎃錠たկ♸2023䎃湱嫱⨴䐀䠑霋鵳♧姿䲿⼮կ♶➑㼆珘㹁涸礵牟ㄤ爢⠔Ⱒ禹涸Ⱒ岤傈渤넞嶻 ➭⼜䒓㨤ⴔ區氻呏㼆荈魧㢴絶㢕勇涸⨴䐀꡼곿鵳遤✫ⴲ姿霏倗䎇ꅷ》✫刿㢴⯋涸⡎⛲刿輑Ⰶ傈䌢ծ䱹鵛劥餘涸⨴䐀遤⸓կ TREND 㔐䔱㛇劥岁 BACKTOBASICS TREND ⚥䒭Ⱞ欰ㆹ㷖㢕눂 TOUCHTHETRADITIONALWISDOM TREND 絛荈䊹♧⵫爢⠔㢅倰 SEEK“NON-MEDICINE”PRESCRIBING 腚淼➃⥝捃꣈䖵湽 TREND BUILDUPINNERENERGY TREND TREND INFORMATIONDETOX ⥌䜂倗莓猌 佞荈䊹♧끩䩞僽剒㥩涸Ⱞ欰 STEPBACKTOTHECOMFORTZONE 6 7 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 8 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 9 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 10 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 -- 11 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 12 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 㣐➃纈Ⰼ猰⨴䐀霏倗 5 ⚹鵳♧姿➢嶊餩罏涸錭䏞峯㻋㣐⨴䐀䋑㖞暵剣䧮涸⼜⨴㛇䐀✵䠑錜霋㻋遤ⵌ⚹涸⧫6ぢ㣐䚍馋⸷䎇ㄤ䲿劥ⴀ妃歏靈鸑叅涸侨Ⰼ䰘猰⨴㼆䐀务㢅㕂倰㣐䒊⨴雳䐀կ嶊餩罏鵳遤✫翸碫ⴔ區鷳錠5㣐➃纈胜た 礵（薉27Ⱞ%欰）㘗 荈（搬19Ⱞ%欰）㘗 䞔（絬24ⰻ%署）㘗 ⸂（♶20➢%䗱）㘗 偽（内12곥%⿺）㘗 13 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 14 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 #⨴䐀盗椚㣐䋗#➃⡤⟉邍渹#蠒Ⱞ雦皾㐼#荈䖒桬罏 PRW➃ho纈areO䪊THE䲽Y FILE 礵薉Ⱞ欰㘗 WELLNE礵SS薉CUⰮRA欰TO㘗R 桧⯓荈⟄䖒Ⰼ荈猰䱽䙼絶⡎㼆❧魧「䗱Ⱖ⨴⚥䐀鵳遤꬗꬗⥡ⵌ盗椚涸⯓ꝓ➃纈 ➢罜刿猰㷖㖑⚹劢勻獤襴⨴䐀餴❡կ 䭆湱剣㼆珘Ⱖ㹁➭涸➃餒纈⸂➭ㄤ爢⼜⠔刿Ⱒ⛙禹✵ծ㼆⛲⨴刿䐀乲鵳Ɤ遤⢪♧欽⚏剒♶倝蕟䪮助ծ涸꬗❡꬗ㅷ⥡䧴ⵌ剪涸⸉盗椚կ 㥎䚍40~49㿨㥎䚍Ⱆ尽盗椚➃プ➚た䟝銳ꅷ》涸⨴䐀遤⸓ 45.6% 3354.6.6%% 39.0% 34.6% 荈䊹〳⟄㸤䧭涸鵘⸓41.3% 87.5%㾀⡞㖈⼶⽂٥⼶务ծ⼶⚎㖑⼓鳅㢴կ ➭䊺㭵⼜剣务㷛㥎嫱䚍⢾玕넞㢴鴪鵛4䧭⚹40+䧭擿➃㡦Ⱆ尽盗椚㽻⽑嫱㾀✵5㣐➃纈⛓껷կ 52.1% ⢪欽APP盗椚⨴䐀 ⼕毫ㅐ霧ゎ絁♳ 40.9% 34.7% 15 霪歘꬗勻荈Unsplash TTL礵薉Ⱞ欰㘗DataBase:䚪呋劥侨5150礵薉Ⱞ欰㘗⽑䚪侨27% PRW➃ho纈areO䪊THE䲽Y FILE Ⰼ猰䙼絶Ⱞ欰 ACE Ⰼ꬗䱍䱽⨴䐀⟄䎾㼆㢴」涸劢勻 97.2% 83.0% 91.3% 79.5% 89.9% 78.9% 95.8% 86.3% ⟄烁㹁涸荈魧⿡䎾㼆♶烁㹁涸劢勻կ 䐀剣满匧㣐涸⥌䗱䎇❧「絑蠒荈魧⨴䐀餴❡䨾䌄勻涸⛙馰կ 礵➑薉䟝䱍Ⱞ䳣欰㘗欰㼜历⨴⛎䐀氻錠く⡲历⚹⛎♧蚋고䫏餴刿䋞⚹劅✫䫟劢⯓勻♧罌姿贊鼙剣⯝⛐ծ⸉곫Ⱒ꣈䗱〳荈腊䊹㶸涸㖈⨴涸䐀⨴կ䐀➭굥⼜ꤗ♶㔔⚡姼䫡ծ➭礵⼜牟㼆ծ荈➃魧꣢鵳Ⱒ遤禹✫瘝Ⰼぐ㽷猫㹎䠑錠⛐涸⨴꬗䐀꬗⥡կⵌ鵯㖑猫盗Ⰼ椚꬗满ծ껏Ɤ굹鵴涸ծ䙼鵘絶⸓⛲ծ⢪漖溭䖤➭ծ⼜繠㼆㺂⨴ծ 礵薉Ⱞ欰㘗 ⚹⸖✫⸂㼜Ⱒ勻䗱䩧⨴皾䐀 곫䋞꣈劅ぐ䫟猫⯓⨴♧䐀姿굥ꤗ ⿡⨞♧⚹❈✫✲⨴䞔䐀僽䒓䗱涸 ⨴㼆䐀✵朐荈䙖䊹剣涸⥌䗱 16 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 TTL礵薉Ⱞ欰㘗DataBase:䚪呋劥侨5150礵薉Ⱞ欰㘗⽑䚪侨27% PRW➃ho纈areO䪊THE䲽Y FILE 䩛㹊梡䳣魧➃⡤⡤劼腊ㄤ⟉⨴邍䐀渹朐ⲃ涸〳荈錠⚺⻊乼盗渹椚 礵薉Ⱞ欰㘗 ⨴䐀 9✫4鍒.3%荈涸䊹礵涸薉ⰮⰌ欰猰㘗⼕䋞欰劅կ欽侨䰘㢕渹欰崞⛴䟗䱍䳣䎇盗椚⨴䐀朐ⲃ➢罜䧭⚹剒 ➭鵳⼜遤鸑〳鵂錠䩛⻊劼侨⧩ծ盗兰椚腊瑬䨥♶霃➑㢊港崵ծ㹻⺫欽䭍⼕⡤毫ꅾ㐼ծ唒⡤瘝腒➃ծ⡤過⾓⟉ծ邍過渹孻瘝㖈꬗ⰻ꬗涸⥡魧ⵌ⡤㖑劼㼆腊魧邍䗱梡⾓⸂」⛲⻊⠔雵➢䔶罜駵♶姿倗ծ靈康侮岷ⴀ瘝鷓鵘ざ⸓荈ꞃ䊹捃涸䞔⨴ⲃ䐀ծ佖傈㊤䌢倰苇呩굹կ䶑Ⰶծ漖溭餘ꆀ欨荛僽礵牟 91.1% 68.2% 93.9% 70.8% 93.8% 68.2% 95.3% 71.6% 94.3% 80.2% 䋞劅盗⢪椚⨴欽䐀侨䰘 ⢪腡欽䴩霃ծ㢊過雵孻䔶ꆀ⢪欽苇霃굹㢊ⰻ盗㺂椚 ⢪欽漖霃溭㢊朐雵䙖䔶 荈礵遤牟崵⨴㹁䐀⾓朐⸂䙖䧴 17 霪歘꬗勻荈Unsplash TTL礵薉Ⱞ欰㘗DataBase:䚪呋劥侨5150礵薉Ⱞ欰㘗⽑䚪侨27% PRW➃ho纈areO䪊THE䲽Y FILE 獤鷅宠匧苇ꆀ굹⻊䧭ⴔ苇ծ굹蠒蠒Ⱞ⟟Ⱞ⧩侨鷳㷖僈⻊㹻 89.3% 73.7% 94.1% 73.2% 92.4% 76.2% 鵳遤ざ椚涸苇굹蠒Ⱞⴔꂁկ 礵絈ծ刿鷳僈⻊涸⾲俱ծ䧭ⴔծ蠒Ⱞ⟟⧩瘝⥌䜂կ 9⼜2务.4%ꢂ涸55礵%薉邍Ⱞ爙欰⚹㘗✫雩佖⚹㊤荈⨴䊹䐀䨾䱍㖈䳣껏涸굹蠒♳Ⱞ⸓䧭駈ⴔ✫ծ腰苇瘡굹⨴㽂䐀霚涸✫濼䱽霋屘馄ծ鵂䱽兜祪鸑ծ➃䱽渮➭㔔劅姼腊㢿刿➭⸈⼜岤㼆䠑✵굹くㅷ껎胜傞た䶑涸》䧭涸ⴔ掚ꆀծㄤ⿺蠒佪Ⱞ卓⟟胜⧩た涸霆岤䰘儑衼䱍넞䳣✵馄侮鵂⡤宐ꂁ䎂俱邍劢勻玐⛲䏞䋞刿 礵薉Ⱞ欰㘗 42.5% 32.2% 雩⚹껏荈굹䊹⨴䱍䐀濼䳣霋涸馄蠒鵂Ⱞ䧭䌢ⴔ➃瘝 く껎傞䧴烁蠒雩Ⱞ䶑⟟》⧩涸掚ꆀ 䋞굹劅ㅷ刿涸⸈䧭岤ⴔ䠑 䋞劅烁佪⿺雩㉁胜ㅷた䧴涸剪霆⸉䰘涸⸆ 18 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 TTL礵薉Ⱞ欰㘗DataBase:䚪呋劥侨5150礵薉Ⱞ欰㘗⽑䚪侨27% PRW➃ho纈Oare霏THEY倗F鸟錢ILE ➭⟌涸⨴䐀梡朐➭⟌⨊㥩涸⨴䐀❡ㅷ➭⟌⨊㥩涸⨴䐀庈麤 礵薉Ⱞ欰㘗 ⟄Ⰼ꬗䱍Ⰼ䱽猰⨴䙼䐀絶⟄䎾㼆䫏㢴餴」⨴涸䐀劢勻 嶊餩䠑䡦TOP3 䌢欽庈麤TOP3 1⨴䐀껏굹69.5% 1瀊錠곸55.0% 兰鸑鵂腊魧⨴⡤䐀劼霃腊㢊ㄤ䧭⨴䐀⚹朐➃ⲃ⡤涸〳⟉錠邍⻊渹盗椚 2鵘⸓ 3蠒Ⱞ⥂⨴ㅷ 68.6% 53.4% 2⨴䐀湱Ⱒ緸畀/APP 3倝ꢉ⥌䜂翸ざ緸畀/APP 54.8% 45.5% 䶑Ⰶ溏䖤錛涸苇굹蠒Ⱞ 嶊餩⨊㥩TOP3 ⨊㥩庈麤TOP3 鷅宠苇굹䧭ⴔծ蠒Ⱞ⟟⧩鷳僈⻊ 1䱹「䗱椚ㅐ霧TGI135 1ㅷ晥㸽倰爢❜餖〿TGI140 2⼕毫٥蚋暟 3蠒Ⱞ⥂⨴ㅷ TGI135 TGI129 2ㅷ晥㸽倰緸畀 3歏錠䎛デ TGI134 TGI132 19 DataBase:䚪呋劥侨5150礵薉Ⱞ欰㘗⽑䚪侨27% *TGI⚹湱ず暵䖄♴湡叻➃纈嫱⢾♸䚪⡤➃纈嫱⢾⛓ꢂ涸䔂䓳Ⱒ禹>100邍爙霪湡叻➃纈㖈姼暵䖄♳Ⱘ剣刿䔂涸儑衼䚍 Ⰼ猰霏倗䒊雳 KHAowtoCROMMUTNICAETEwiththem? 礵薉Ⱞ欰㘗 20 1 㹻䏭⼕毫㖞兞♴〳腊⠔嶑梡ⴀ刿㢴劼⠔➭⟌♶➑劍䖉⨴䐀霃㢊涸刿兰腊⻊ず傞⛲劍䖉刿鲽ꆀ ⻊⡛餏䬐⻊➢罜㹊梡刿鲽匠ծ刿〳䭯絯涸〳錠⻊⨴䐀盗椚կ 2 ➭⟌♶➑㼆ꂁ俱邍䎁ⲙ㸝Ⰼ〳鷅彷涸❡ㅷ剣꨽宠㼆❡ㅷ胜た䧭ⴔ涸鷳僈⻊꨽宠⛲鳅㣐♧湡 ✫搬ծ倰⤑雦皾涸䧭ⴔ٥蠒Ⱞ⥌䜂腊刿倰⤑➭⟌⨞ⴀざ椚苇굹鷥䭊կ 3 ➭⟌⠔鸑鵂瀊錠곸䧴⨴䐀㘌碫庈麤⚺⸓佐꧋⨴䐀⥌䜂ず傞➭⟌⛲⥌⟣ㅷ晥㸽倰庈麤ㅷ晥⨞㥩瀊錠곸䎂〵涸넞餘ꆀⰻ㺂小巤㼜⠔僽鍘鴪礵薉Ⱞ